Sr. Manager, Global Outlets, CK Outlet

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Position Summary:

The Global Visual Merchandising team is responsible for defining and implementing a world-class in-store brand

experience across Retail and Wholesale. As a central function, the team develops strategies, guidelines, and

training that aligns with Global Creative Direction while ensuring commercial success across diverse markets.

This team collaborates cross-functionally with key partners, including Global Store Design, Windows & Showroom

Creative, Marketing, Merchandising, Design, and Regional VM teams, to create cohesive and consumer-centric

in-store presentations.

The Senior Manager, VM Outlets is responsible for leading and executing the global Visual Merchandising

strategy across all outlet stores. This role ensures a strong brand presence while balancing the unique

commercial and operational needs of outlet environments. The Senior Manager will work closely with cross-

functional teams, including Store Design, Merchandising, Design, and Marketing, to define best practices and

drive a consistent, premium visual experience across outlet locations worldwide.

This role requires a deep understanding of outlet retail dynamics, including how to optimize product presentation

to drive sales, adapt to varying store formats, and manage challenges. The Senior Manager will partner with

regional VM teams, providing clear guidance and ensuring that global standards are met while allowing for local

adaptations when necessary.

Responsibilities:

• Develop and implement a global VM strategy for outlet stores, ensuring alignment with the brand’s

positioning while adapting to the unique dynamics of outlet retail.

• Define seasonal product presentation and storytelling strategies that enhance sales performance while

maintaining a premium brand image.

• Work closely with regional VM teams to ensure clear execution of VM guidelines, providing training and

ongoing support as needed.

• Partner with Merchandising to ensure that inventory fluctuations are managed effectively in the outlet

environment through adaptable VM solutions.

• Oversee floor layout planning, zoning strategies, and fixture placement to optimize consumer engagement

and traffic flow.

• Collaborate with Marketing, Windows and Store Design to support in the development of impactful window

displays and in-store activations that elevate the outlet shopping experience.

• Establish best practices for discount messaging and signage to balance commercial messaging with brand

aesthetics.

• Conduct regular store visits and audits to assess execution, provide feedback, and identify areas for

improvement.

• Ensure that all fixture investments and VM tools are scalable and cost-effective for outlet locations.

• Act as a key liaison between global and regional teams to ensure alignment and knowledge-sharing.

QUALIFICATIONS & EXPERIENCE:

Experience:

• 7+ years of experience in Visual Merchandising, with a strong understanding of outlet retail environments.

Experience:

• Experience leading global VM strategies and support regional teams.

• Ability to balance brand storytelling with commercial strategy.

Education:

• Bachelor’s degree in arts/sciences

(BA/BS)

Skills:

• Strong analytical skills to assess sales performance and VM effectiveness.

• Excellent leadership, communication, and training skills.

• Proficiency in Adobe Creative Suite, SketchUp, and Microsoft Office is a plus.

Physical Demands:

Physical Demands Category: Corporate Office

• Prolonged periods sitting at a desk and working on a computer.

Travel:

• Domestic Minimal (1–10%) – Occasional travel, a few times a year.

• International

Communication Responsibilities:

• Obtaining & providing information to others

• Influencing others

• Negotiating with others to come to agreement

• Negot