Sr. Product Marketing Manager - White Label Connected Devices

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The Sr. Product Marketing Manager – Connected Devices is accountable for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile’s connected device portfolio, including IoT devices, wearables, and trackers.

Each connected device is designed to solve specific customer problems and deliver measurable business outcomes including growth, CLV expansion, and sustainable margin performance. The Sr PMM identifies the intersection of customer unmet needs, OEM/ODM hardware architecture, companion app and cloud platform dependencies (T-Life, SyncUP app, backend services), and connectivity frameworks (5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, eSIM) to ensure devices are scalable, reliable, and commercially successful.

This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEM partners to manage connected devices from concept through end-of-life.

Responsibilities:

• Owns product marketing strategy for connected devices end-to-end.
• Defines and maintains MRDs, translating customer problems and CX insights into feature-level requirements and success metrics.
• Identifies unmet customer needs and friction points through VOC, activation data, care drivers, and performance analytics.
• Translates OEM/ODM hardware design, companion application architecture, cloud integration, and connectivity frameworks into scalable product strategies and differentiated value propositions.
• Owns CX product testing from development to in market and EOL.
• Ensures connected device readiness across T-Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration.
• Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion.
• Aligns connected device portfolio to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success.
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
• Understands demand planning, allocation strategy, and inventory health; escalates risks impacting performance.
• Tracks dashboards measuring adoption, activation success, retention impact, CX signals, and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational or organizational issues impacting product success and drives improvement within sphere of influence.

Qualifications:

• 7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware-enabled services.

• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

Knowledge, Skills and Abilities:

Product Lifecycle Management
Experience managing connected hardware-enabled products from concept through launch, optimization, and EOL. (Required)

Connected Device & OEM/ODM Knowledge
Working knowledge of device development cycles, hardware architecture, companion application and cloud platform integration, and device connectivity across 5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, and eSIM environments. (Required)

Customer Experience (CX) Management
Advanced understanding of connected device customer journeys including activation, provisioning, onboarding, and ongoing usage. (Required)

Commercial & Financial Acumen
Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)

Communication & Influence
Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners. (Required)

Agile & Cross-Functional Collaboration
Experience partnering with development and platform teams in agile environments; ability to prioritize based on business and customer impact. (Required)

Technical Writing & Requirements Development
Strong MRD and feature documentation skills consumable by tech