Altra: Senior Analyst, Direct-to-Consumer

Now that you’ve found the job description, what’s next?

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?
A day in the life of a Senior DTC Analyst at Altra looks a little like this:

As the Senor DTC Analyst, you will study on-site, consumer, and transactional data from our ecommerce and owned retail stores. Combining proven analytics thinking with brand acumen, you’ll partner with the DTC Manager and stakeholders across the brand (marketing, ecommerce, operations, product, etc) to unearth actionable insights that support and guide strategic and tactical decision making. This includes CRO implementation and strategy, data management, and visualization to inform cross-functional strategic decisions and ecommerce opportunities. This role is located in our Denver, CO headquarters.

Let’s break down that day-in-the-life a bit more. This role:

• Designs, builds, implements, and reports on all ecommerce conversion rate optimization efforts that uncover winning opportunities through testing and feeds our future development roadmap
• Leads in determining and reducing customer friction points in the sales funnel and partners with UX and design teams to structure tests and site updates
• Supports daily data flows, reporting, and ad-hoc analytics and assists with ecommerce forecasts
• Understands and deciphers an Altra consumer’s purchase behaviors and profiles (demographics, behaviors, and characteristics)
• Serves as the “pulse of the business”, knowing our DTC and user behavior metrics better than anyone, comprehending dashboard architecture, and utilizing knowledge to assist stakeholders across the brand
• Uncovers and reports on trends and anomalies regarding conversion and checkout, new vs. returning customers, basket analysis, consumer profiles, and other ecom indicators
• Forms clear, decision-impacting stories and visualizations, understood by audiences at all levels
• Helps understand our customer segments intimately and ensures marketing partners can activate against these segments

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Experience with CRO strategy and testing implementation (familiarity with Monetate and Content Square a plus)
• A general curiosity for database ecosystems, an analytical mindset, and you enjoy working with numbers and datasets
• BI platform experience required (ideally BigQuery, Tableau Prep, Tableau, Power BI)
• Strong knowledge of GA4 as well as a familiarity with Google Tag Manager/tag implementation
• World-class collaborator and communicator—team player with peers on cross-functional teams, communicating with precision, concision, and frequency
• Strength in Microsoft Office Suite, adept with Excel (H-lookups, X-lookups, etc)
• You are results driven to support DTC’s ambitious growth targets
• You are a people person—despite this role indexing high on the digitally-native scale, you will work closely with, communicate, and present regularly to others
• Proficient-level excel skills (data manipulation, advanced formulas, modeling)
• Proficient-level experience with Tableau data visualization software (light SQL and coding knowledge as needed to support Tableau dashboarding and data loading)
• Proficient in PowerPoint
• High business acumen; able to read and comprehend an Ecommerce P&L

What do we offer you?
At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a co