Global VP Brand Management & Guest Experience TRIBE, Handwritten Collection & Greet (F/M/X)

Company Description

At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

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Job Description

Reports to: Senior Vice President, Brand Management and Guest Experience Midscale / Eco Brands.

The Vice President, Brand Leader is a key member of the Global Brand Leadership team and a key partner of the Brand Marketing organization. He/she functions as the strategic guest experience leader for the brand. The Vice President, Brand Leader plays the central leadership role in driving successful operational execution of the brand promise, ensuring that every Hotel in the world lives up to the expectations of our target consumers across product, service and experiential programming pillars.

This requires driving mission-critical, cross-functional initiatives that align the efforts of multiple stakeholder groups to deliver excellence in the Guest Experience, including but not limited to Regional Brand Teams, Regional Operations, DT&S, F&B, Owners relations, Development, Learning & Culture.

This position is responsible for the brand’s operational performance and leads all aspects of the Guest Experience, including identification of critical business needs, three-years strategy development, concept design, roll out strategy and flawless execution, all in partnership with the above stakeholder groups.

This role will also partner closely with SVP Brand Management and Guest Experience to develop brand positioning, target consumer definition, design strategy and portfolio & growth strategy.

Brand Strategy & Planning

- Partners with President / SVP Brand Management and Guest Experience to develop the global long-term strategy for the brand, including positioning, evolution of target consumer, development strategy and business goals.

- Acts as the face of the Brand across the organization to guide on strategy execution of the brand from other functions, including operations, finance, HR, DT&S, Public Relations, Sales, Owner services

- Ensures that business model, positioning and core proof points are clearly articulated for the brands, understood by key stakeholders and scalable to drive system growth.

- Develops, drives and owns the strategy to improve operational performance for the brand globally

- Partners with Regions to drive renovation strategy globally, to improve product modernity through operational engagement, owner negotiations on product investment, accelerated renovations and in some cases managing portfolio exits

- Secure commitment and investment to improve product quality, elevate staffing levels, refresh F&B concepts, drive guest experience

- Drives the brand forward via new initiatives, products, and services (including evaluation of initiative impact, ROI, and sustainability).

- Leads the development of the annual brand business plan and the 3-year brand vision plan

- Provides strategic guidance and partners with disciplines/market to set Brand Performance Scorecard targets.

- Reviews scorecard performance across, globally and by regions.

- Provides oversight to ensure the appropriate resources are applied to surface and analyze trends, identify root causes of issues, and make improvement recommendations and/or adjust targets as appropriate.

- Translates internal and external research and trends into actionable brand strategies. Analyzes data to frame up a business issue/concept; determines feasibility and understands how to operationalize the concept; converts research data into actionable options for moving the brands forward.

- Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.

Brand Performance & Development

- Develops clear applications of business and brand strategies that can be translated by other functions into tactical implementation.

- Establishes, co