International Recruitment and Marketing Strategist

Salary and Benefits

Salary Range: $6,320.00 per month to $9,014.00 per month. PLEASE NOTE: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $6,320.00 per month to $7,667.00 per month.

Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 14 paid holidays, one personal holiday and tuition fee waiver.

For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package.

Classification

Student Service Professional IV

About Cal State East Bay

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

About the Position

Please Note: Review of applications will begin on April 27, 2026.

The International Recruitment and Marketing Manager is responsible for planning, implementing, and evaluating international recruitment initiatives that support inbound student enrollment across all programs within International Programs. The position develops and executes recruitment strategies; builds and maintains relationships with educational institutions, partners, and relevant agencies; represents the university in outreach activities; and identifies new market and program opportunities aligned with institutional priorities. The role also oversees prospective student communications and conversion efforts, ensures the accuracy and timeliness of marketing materials, and collaborates across campus to support enrollment goals. This position requires strong project management, cross-cultural communication, analytical skills, and the ability to work independently in a dynamic global environment.

Responsibilities

Recruitment implementation & Enrollment Growth

• Execute international recruitment strategies across programs within International Programs.
• Manage outreach initiatives (in-person and virtual) for students, parents, and partners, including the development of presentations and recruitment materials.
• Represent the university at recruitment fairs, events, conferences, or coordinate participation by appropriate staff as needed.
• Guide prospective students through the enrollment funnel to support conversion and inbound enrollment growth.

Market Development, Strategy & Data Analysis

• Develop and refine recruitment plans based on market trends and institutional priorities.
• Analyze enrollment and conversion data to assess effectiveness of recruitment initiatives.
• Recommend strategic adjustments to improve outcomes.
• Utilize available technology and software to track recruitment activity, analyze enrollment trends, manage prospective student communications, and inform data-driven decision-making.

Marketing Strategy & Materials Oversight

• Research, review, and lead messaging, web strategy, and recruitment materials.
• Ensure accuracy, competitiveness, and alignment with recruitment goals.
• Support communication and conversion campaigns.
• Oversee dissemination of materials.

Partnership & Relationship Management

• Build and maintain relationships with international institutions, agencies, sponsors, and representatives, including but not limited to high schools, community colleges, foreign universities, agencies, and service providers.
• Identify and cultivate opportunities for program growth and collaboration.

Collaboration with