PR Graduate Digital Summer Internship (June - September)

Graduate Digital Internship, Connector

Golin Los Angeles is hiring an graduate intern to join our team. With a focus on digital marketing for top brands. You’ll collaborate with internal and external teams to provide insightful reports that showcase the value of our award-winning work. This person will assist in coordinating and executing the day-to-day PR responsibilities.

 

Who We Are:

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We're especially committed to Go All In for our people.

With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

Sound like you want to Go All In with us? Here are the details:

 

What You’ll Do:

• Proactively, reactively and opportunistically engage with online audiences following guidelines agreed upon by the client
• Manage updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone
• Analyze community insights, spot trends and make recommendations based on those insights
• Analyze online conversations to guide engagement, advocacy strategy and use of content, including images and video
• Marry culture and the interests of the client’s community through always-ready content development
• Maintain a planned content calendar that addresses client events, launches and announcements and help boost with paid media as necessary
• Have an interest in working with content creators, and learning how to source and vet them for various brands and projects
• Understand and abide by all FTC and legal guidelines regarding content and engagement
• Work closely with the creative team for visual content needs, and the analytics team for content trend analysis, content optimization and community growth
• Assist the digital team with content ideation, content management, uploading and scheduling, and copywriting
• Develop and maintain community training resources, guidelines and policies
• Participate in and attend internal meetings and brainstorms, and client meetings as needed

What You’ll Have:

• You must have obtained at least a bachelor's degree 
• Experience managing communities on sites such as Facebook, Instagram, TikTok, Bluesky, YouTube, Pinterest and emerging platforms
• Have exceptional writing skills that can communicate creatively and in an engaging manner
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team
• Be detail oriented with an ability to focus on the larger picture
• Have a solid understanding of online outreach, engagement and advocacy, and experience and initiative in developing appropriate online engagement strategies
• Have a basic understanding of paid social media programs and platforms; experience executing paid social media buys is a plus
• Have a basic understanding of social media reporting and analytics
• Provide sound counsel and be comfortable providing editorial and response recommendations to clients

 

**To be considered, your application process must be:

 

•       Apply to this posting
•       Upload as ONE PDF DOCUMENT - Your resume and responses to the essay questions below.
•       Saved the PDF as: Last Name, First Name

 

Please answer ALL of the following in no more than 200 words per question:

 

1. Tell us about a time you've gone all in. Outside of showing up on time and giving us your best effort, how would you do that at Golin?
2. What’s something brave you'd like to see a brand do? Why? Is there a topic or issue you feel a specific brand could/should address?
3. How do you keep up with the latest trends and cultural news?
4. How do you decide what trends are best for each brand (not everything is a fit for everyone)

 

**Please note, failure to complete the full application process may result in disqualification.

 

Golin has included the base salary range