Digital Marketing Manager, Shared Services

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Sophisticated style and energy in a celebrated vacation desitination. Discover a modern reflection of the classic yacht club lifestyle. With a prime beachfront address, Four Seasons brings unrivalled style and service to this next-generation coastal city. Moments away, experience Fort Lauderdale’s best shops, restaurants, marinas and entertainment – surrounding you with the spirit of one of the world’s top yachting locales.

Four Seasons Hotel and Residences Fort Lauderdale and Four Seasons Resort Palm Beach is seeking a Digital Marketing Manager to join our talented Shared-Services Marketing team. This is a unique opportunity to showcase two distinct properties within South Florida. From our Resort recognized as #1 in Florida and among the best in the world to our newest beachfront destination in a celebrated coastal city, join our award-winning team while thriving in a career with the world's leading luxury hotel brand.

PURPOSE:  The Digital Marketing Manager establishes brand and channel preference, generates revenue, and executes data-driven strategies for Four Seasons Hotel and Residences Fort Lauderdale and Four Seasons Resort Palm Beach. The Digital Marketing Manager supports the Commercial Directors, Regional Director of Public Relations and Communications, and local Public Relations and Communications Managers to execute strategies in digital marketing, social media, content development, and online reputation management, and measures success through outcomes supported by analytics and reporting.

ESSENTIAL FUNCTIONS

Digital Marketing

• Oversee both Hotels' digital channels with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel and support commercial goals including direct channel mix growth
• Oversee and optimize online and offline presence of each Hotel including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.), partner, and third-party websites, ensuring alignment with the Hotel’s positioning, business objectives, and storytelling
• Manages online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
• Supports direct reports and agency partners with digital marketing tactics including SEO, PPC, email marketing, and display advertising
• Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews
• Manages Local Mailing List Manager and communication schedule to this audience
• Assists with writing briefs for digital campaigns, analyzing results, and reporting on key learnings
• Plays a key role in reputation management, keeping track of public attitudes and organizing responses across hotel and restaurant related platforms
• Conduct a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions

Social Media

• Manages Hotel and priority Restaurant social media channels, curating engaging content that showcases Brand DNA while increasing total audience size and engagement
• Executes effective community management of all social media platforms
• Ensures social media content performs well in Brand Clarity audit and monthly marketing scorecard
• Leverages social media channels to amplify key messages and support organic search through strategic and creative communication
• Embraces data-driven approach to social media strategy, using monitor