Manager, Strategy | Venue Partnerships

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Manager of Strategy within the Legends Global Partnerships division will be responsible for developing objective-driven solutions for brand partners leveraging the company’s portfolio of managed venues (legacy ASM Global facilities and assets). This creative individual will work closely with the Director of Strategy, as well as the broader Legends Global Partnerships team, to develop brand facing material including go-to-market materials for a focused set of US venues and custom concept and pitch decks for partner prospects. The position will also be responsible for interfacing with internal colleagues to identify assets, inventory, opportunities, best practices, and fresh ideas across the portfolio to bring to market.

ESSENTIAL DUTIES & RESPONSIBLITIES

• Collaborate with sales team through extended sales cycles on development of professional and attractive materials for the brand marketplace.
• Generate compelling, relevant, and idea centric opportunities for commercial partner brands in response to client briefs within tight deadlines.
• Identify new opportunities for prospective clients through analysis of industry trends and category yield in collaboration with an internal intelligence team.
• Participate in development of custom ownership platforms and go-to-market innovative concepts for sales to take to market.
• Consult with venue teams on commercial partnership initiatives, including analyzing category opportunities, identifying inventory, and establishing pricing.
• Serve as strategy and marketing lead in presentation of brand partnerships to clients as part of integrated sales process.
• Liaise with internal stakeholders to share best practices, optimize existing assets, and develop new inventory opportunities.
• Lead post sale process, including oversight of contract generation, internal stakeholder communication and transition to partnership activation team.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelors' degree preferred in Marketing, Business, or related field along with a minimum of four (4) years’ experience in the music, entertainment, media, sports, or brand marketing industry related to partnership sales.

SKILLS AND ABILITIES 

• Understanding of the live entertainment industry from a partnership, marketing, and media perspective
• Creative mind and innovative spirit
• Excellent presentation and organizational skills
• Excellent communication and writing skills.
• Graphic design capabilities
• Outstanding interpersonal and relationship building skills.
• Ability to work in a fast-paced environment while multi-tasking with tight deadlines.
• Passion for collaboration
• Strong skills in the Microsoft Office suite of products
• Ability to remain self-motivated, always acting with integrity and in a strong ethical manner.
• Ability to remain flexible and adjust to situations as they occur.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: Remote

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