Director of Sales, Affiliate & Ads

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online.  The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.  ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person.  ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist.  In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

We are seeking a Director of Affiliate and Ads Sales who will be responsible for driving sales to commercial brand partners to drive the affiliate and ads revenue on the ID.me Shop Marketplace. This person will be responsible for working with affiliate networks, agencies and brands to negotiate affiliate commissions, sell ads, and acquire partners. This leader will also be responsible for understanding member needs, source quality offers from brands, run operations for the ID.me Shop store, and drive brand success using merchandising on ID.me Shop website and emails.

Responsibilities

• Own the affiliate and ads sales to commercial advertisers
• Lay down clear strategy to achieve product market fit by member segment on the ID.me Shop Marketplace
• Empathize with ID.me members and understand their needs
• Lay down offer sourcing strategy by member segment and package the offers to create unique value proposition for users
• Ensure partners achieve success on ID.me Shop using merchandising and advocating for key product features
• Conduct market research for expansion into new markets and vertical segments
• Operate a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.
• Operate the marketplace weekly using data and insights

Ideal Qualifications

• 10+ years of Affiliate Industry sales experience to advertisers
• Use qualitative and quantitative data to drive decision making. 
• Strong business acumen and ability to build strong business partnerships
• Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations 
• Thought leader with successful track record of communicating effectively with senior leadership

Ideal candidate will thrive in the following culture:

• Ability to thrive when there are changing priorities and shifting of gears
• Must be a team player with a strong, self-managing work ethic
• Must be a self-starter with a passion for marketplaces, learning and continuous improvement

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocate