Sr. Analyst, Marketing Analytics

<div class="content-intro"><p class="c-mrkdwn__pre" style="text-align: left;" data-stringify-type="pre">At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care,<strong> </strong>a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 1 million clients on their path to a brighter future.</p> <p class="c-mrkdwn__pre" style="text-align: left;" data-stringify-type="pre">While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.</p></div><p><strong>About the Role</strong></p> <p>The Marketing Analytics Sr. Analyst will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver novel, actionable insights that contribute to meeting company goals.</p> <p>The ideal candidate is a results-driven, strategic thinker who thrives in a dynamic, fast-paced environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, and data visualization.</p> <p>A successful Senior Analyst will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The Senior Analyst will be hands-on in analyzing data, developing reports, and driving meaningful change through data-backed recommendations. They are adaptable and can prioritize effectively to deliver impactful results.</p> <p><strong>What You'll Do</strong></p> <ul> <li>Extract, clean, and analyze data to provide actionable insights to improve customer acquisition and retention</li> <li>Liaison between Data, Business Intelligence, Analytics, Operations and Sales to ensure continuous alignment and fulfillment of data needs</li> <li>Conduct deep-dive analyses on major marketing and sales initiatives, operational trends, challenges, and opportunities</li> <li>Build and maintain automated reporting and dashboards to track key metrics</li> <li>Partner with the product and operations teams to design and execute tests</li> <li>Manage multiple projects simultaneously in a fast-paced FinTech/start-up environment, adapting to changing priorities as needed