Senior User Acquisition Manager

<div class="content-intro"><p><strong>500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.</strong></p> <p>Flo is the world’s #1 health &amp; fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.</p> <p>With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.</p> <p><strong>The job</strong></p></div><p>What You’ll Be Doing:</p> <ul> <li>Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus</li> <li>Monitoring and optimizing account structure, bidding models, and audience segmentation</li> <li>Driving incremental growth through performance-focused campaign strategy and rapid experimentation</li> <li>Collaborating with analytics, creative and social teams to boost paid acquisition</li> <li>Generating insights from performance data and proactively identifying areas of opportunity</li> <li>Staying up to date with industry trends, platform updates, and evolving privacy regulations</li> <li>Producing regular performance reports and contributing to strategic discussions</li> </ul> <p>Must have:</p> <ul> <li>5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="28:1-28:146;1774-1919">Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat</li> <li>Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV</li> <li>Strong analytical skills, including advanced Excel or Google Sheets capabilities</li> <li>Solid understanding of app attribution and proficiency using MMP tools&nbsp;</li> <li>Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data</li> <li>Strong communication and project management skills, with the ability to work cross-functionally</li> <li>Upper-intermediate or advanced proficiency in English</li> <li>Ability to conduct market research and competitors analysis<br><br></li> </ul> <p>Nice to have:</p>