The North Face: Associate Manager, Lifestyle Content & Social Strategy

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Associate Manager, Lifestyle Content & Social Strategy

What will you do?

A day in the life of an Associate Manager, Lifestyle Content & Social Strategy at The North Face looks a little like this.

The Associate Manager, Lifestyle Content and Social Strategy will play a key role in shaping how The North Face shows up in culture through social-first lifestyle storytelling. This person will help define and evolve how lifestyle appears across The North Face’s global social channels, translating product, partnerships, events, and cultural relevance into content that feels current, elevated, and distinctly TNF.

This role requires a hybrid skillset: part strategist, part creative producer, part cultural editor, and part operator. The ideal candidate is deeply tapped into culture, content, and social behavior, while also bringing rigor around planning, reporting, execution, and cross-functional collaboration. They should be equally comfortable developing ideas, briefing agencies, refining content, managing calendars, and using performance insights to optimize what comes next.

Alongside the Director of Social Media and Influencer, this person will help evolve The North Face’s lifestyle presence beyond a standalone channel, ensuring lifestyle storytelling is thoughtfully integrated into the broader global social ecosystem in a way that feels modern, aspirational, and brand-right.

Let’s break down that day-in-the-life a bit more.

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• Help define how lifestyle shows up across The North Face’s global social channels, building a clear tone of voice and creative approach that feels culturally current, editorial, and distinctly TNF.

• Translate brand, product, and cultural priorities into social-first lifestyle storytelling, with a focus on evergreen product, seasonal relevance, and key brand moments outside of the performance space.

• Develop platform-specific content approaches across Instagram, TikTok, and emerging channels based on audience behavior, creative best practices, and social trends.

• Lead content development from concept through execution, including briefing, reviewing, and refining work across internal and external partners.

• Manage in-house shoots featuring evergreen and seasonally relevant product, ensuring strong creative output for global social channels.

• Maintain awareness of photographers, stylists, tastemakers, and cultural contributors who can help keep the brand visually current and creatively connected.

• Monitor cultural conversation, competitive activity, and platform trends to inform content opportunities and optimize how lifestyle storytelling shows up across channels.

• Uphold high creative and aesthetic standards across all lifestyle content, ensuring work is on-brand, socially engaging, and strategically aligned.

• Own and maintain the lifestyle content calendar, ensuring launches, seasonal stories, cultural moments, and evergreen content are planned and integrated thoughtfully.

• Partner cross-functionally with Brand, Creative, Paid Media, Influencer, PR, eCommerce, and regional teams to align social storytelling with broader business priorities.

• Help streamline communication and workflow across teams so information, priorities, and assets move efficiently into social execution.

• Ensure content is timely, cohesive, and strategically connected across the broader TNF ecosystem rather than operating in silos.

• Support content planning for key seasonal moments and