Senior Manager, Growth Marketing

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable, and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite access points to its shared closet via a fully customizable subscription to fashion, one-time rental, or ownership. In addition, RTR offers designer apparel, accessories, and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

We are seeking a talented and experienced Senior Manager to join our Growth team. This position will play a crucial role in driving RTR’s customer acquisition & topline growth efforts and requires a blend of strategic thinking, data-driven decision-making, and hands-on execution. The ideal candidate will have extensive experience in digital marketing, conversion rate optimization, analytics, and a proven track record of driving growth in consumer businesses and working with Product and Engineering teams.

What you’ll do

• Growth Strategy Development: Design and implement comprehensive growth strategies that drive user acquisition, increase customer engagement, and maximize retention.
• Digital Marketing Leadership: Oversee and optimize digital marketing efforts and external agencies (as applicable) across various channels, including search engine marketing and social media.
• Conversion Rate Optimization (CRO): Lead CRO initiatives by conducting A/B testing, analyzing user behavior, and implementing data-driven improvements to enhance website and funnel performance.
• Customer-Centric Approach: Develop strategies with a deep understanding of customer needs and preferences. Utilize customer insights to tailor marketing initiatives and improve the overall customer experience.
• Data Analysis: Analyze key performance metrics and customer data to identify growth opportunities, trends, and areas for optimization. Use insights to drive strategic decisions and adjustments.
• Campaign Management and Media Planning: Plan, execute, and monitor multi-channel marketing campaigns to ensure alignment with growth objectives and business goals.
• Cross-Functional Collaboration: Collaborate with Brand, Product, Inventory, and CX teams to ensure cohesive growth strategies and alignment with broader business objectives.
• Performance Tracking: Regularly monitor and report on growth and conversion metrics. Evaluate campaign performance and adjust strategies to achieve targets and improve ROI.
• Innovation and Best Practices: Stay informed about industry trends, emerging technologies, and best practices in digital marketing and CRO to continuously innovate and improve strategies.

About you: 

• You hold a Bachelor's degree in marketing, business, data science or a related field. Advanced degrees or relevant certifications are a plus. 
• You have 7+ years of experience in digital marketing and growth roles, with a strong background in conversion rate optimization and a proven track record of driving growth in consumer businesses.
• You have demonstrated experience in managing and working with marketing agencies.
• You have deep expertise in digital marketing strategies, platforms and tools, including SEM and social media platforms, GA, Looker and third-party attribution tools. Experience with mobile app growth strategies and performance tracking is a plus. 
• You have strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• You’ve proven your experience with conversion rate optimization techniques and tools, incl. A/B testing. 
• You have a customer-focused mindset with a thorough understanding of consumer behavior and preferences.
• You are an excellent communicator with interpersonal skills and the ability to collaborate effectively across teams and levels of the organization.
• You are detail-oriented with a high level of accuracy and organization.
• You’re an excellent project manager with the skills