Product Director, IDN/Organized Customer Strategy & Digital Activation Marketing - Neuroscience

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, IDN/Organized Customer Strategy & Digital Activation Marketing - Neuroscience, to be located in Titusville, NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Responsible for building the end-to-end IDN/organized customer strategies, including HIT and other digital strategic capabilities, enabling the positioning of J&J NS as a strategic partner to population health decision makers (PHDM) to improve care for patients living with serious mental health conditions. 

Key areas of responsibilities include developing scalable solutions including HIT/relevant EHR resources, and other digital resources for Key Account Managers (KAM), providing appropriate field direction and training support, and establishing and monitoring engagement against metrics.

This role will also work in tandem with the SCG Customer Marketing team, directing the customer engagement activity of the dedicated HIT Specialist and leading development of integrated digital health solutions with the intent of using technology to improve population health. This role is also responsible for providing relevant content and supporting Population Health Decision Marker targeted omnichannel/digital activity through close collaboration with cross-functional partners.

Key Responsibilities:

• Build digital/HIT engagement strategy, tactical plan, and measurement plan. This requires individual to be deeply engaged in brand strategy across the portfolio and ensure that HIT/digital strategy is fully aligned and supportive of brand objectives  

• Develop scalable resources (i.e.: EHR build guides) and launch with KAM team, to include providing strategic direction for field use

• Plan and implement training / roll-out of critical programs and resources that support KAM interactions with customers in partnership with training. Individual is responsible for ensuring that strategy, messaging, resource elements and field direction is clearly represented and communicated within all training programs.

• Work closely with SCG Customer Marketing to lead development of integrated digital health solutions with the intent of using technology to improve population health.

• Direct customer engagement activity of dedicated HIT Specialist, in partnership with KAM leadership. Deep connection with KAMs, attending all customer prep. and/or customer meetings to understand customer and/or KAM needs as Neuro-science continues to build the HIT capabilities

• Provide relevant content and supporting Population Health oriented omnichannel activity through close collaboration with cross-functional partners.

• Marketing operational support which includes, but not limited to: Vendor Management, Budget Management, Team meeting support and/or program/project management support

Required Qualifications

• A minimum of a Bachelor’s degree is required.

• 8 years of relevant commercial experience is