Sr. Digital Marketing Manager, Affiliates & Influencer (Hybrid - Seattle, WA)

Job Description

The Sr. Digital Marketing Manager, Affiliates & Influencer role leads the strategy, growth, and operational excellence of the affiliate marketing function. This role is responsible for setting the vision for the affiliate channel, inclusive of Influencer, Media Content, Shopping, and Loyalty publisher groups, aligning partner strategies with enterprise goals, and overseeing a high-performing team.

This role will ensure the team delivers measurable results through innovation in partner development, offer testing, and full-funnel integration. This leader also owns senior-level agency and vendor relationships, ensuring delivery of strategic value, innovation, and performance accountability. The role is ideal for a collaborative, data-driven leader with deep affiliate expertise and a proven track record of team and program growth. 

A day in the life...

• Lead the strategic vision, planning, and execution of the affiliate channel, ensuring alignment with broader marketing and business priorities 

• Manage, coach, and scale a team of affiliate marketing Team Members, fostering development, accountability, and platform expertise 

• Define and oversee testing and innovation agendas across publisher segments, offer types, and campaign strategies 

• Own performance analysis and channel reporting, surfacing insights that inform investment strategy and partner planning 

• Leverage customer and data insights to identify opportunities for new partner strategies and optimizations 

• Lead senior-level relationships with affiliate vendors and agency partners to drive innovation, strategic growth, and accountability 

• Serve as a key cross-functional partner to creative, analytics, merchandising, and strategy teams to ensure integrated campaign performance 

• Build and evolve operational frameworks, processes, and governance models to support team scalability and program efficiency 

You own this if you have...

• Bachelor’s degree in marketing, business, advertising, or related field; advanced degree a plus 

• 7+ years of affiliate or performance marketing experience, including 3+ years of people leadership 

• Proven experience leading scaled affiliate programs, managing large partner portfolios, and driving measurable growth 

• Strong executive communication, cross-functional leadership, and organizational development skills 

• Deep experience managing senior-level agency and vendor relationships with a focus on innovation and long-term value 

#LI-Hybrid

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com. 

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