Sr Analyst, Casino Marketing

The Senior Casino Marketing Analyst is responsible for leading the execution and optimization of casino campaigns targeting high-value guests. This role designs, develops, and implements advanced tools, analytics, and reporting to maximize net revenue and enhance profitability. The Senior Casino Marketing Analyst collaborates with Global Gaming (GG), Revenue Management (RM), Business Intelligence (BI), Customer Retention Marketing (CRM), and third-party partners, to provide strategic insights to the Casino Marketing Department.

Job Functions:

• Designs, executes, and measures the success of marketing campaigns targeting casino guests. Responsibilities include audience selection, offer assignment, metadata loading into IT systems, and creating files for email and direct mail campaigns. Provides insights and recommendations to optimize future campaigns and shares results with Senior Leadership.

• Develops innovative programs to increase onboard spend by using advanced analytical skills to determine pricing in collaboration with Presales and GG teams. Creates and promotes programs targeting new-toCCL Casino players, requiring cross-department collaboration with RM, IT, CRM, Media, and agency partners.

• Collaborates with IT and GG to enhance data quality and accuracy. Provides guidance on data requirements, writes queries, and conducts user acceptance testing (UAT) for enhancements and new systems. Manages guest analytics and modeling to determine optimal offers and personalization strategies to increase revenue.

• Leads Casino FP&A activities, developing the annual financial plan and creating monthly forecasts to review past results and predict future revenues. Prepares monthly materials for leadership’s review.

• Guides contact center and customer service teams to ensure positive outcomes for inquiries. Identifies opportunities to automate recurring needs and delivers 5-star customer service.

• Enhances and automates casino campaign processes in collaboration with IT, ensuring regular deployment to ships. Coordinates with GG to ensure proper usage of onboard fulfillment processes.

• Defines, evaluates, and analyzes success metrics for distressed inventory casino campaigns, trials, and tests.

Knowledge, Skills & Abilities:

• The Senior Casino Marketing Analyst plays a pivotal role in driving targeted marketing efforts for high-value casino guests. This position is responsible for designing and executing data-driven campaigns, developing innovative onboard spend programs, and enhancing personalization strategies. The role requires deep collaboration across multiple departments—including Global Gaming, Revenue Management, CRM, IT, and external partners—to ensure alignment with business goals and operational excellence. The analyst also leads financial planning and forecasting activities for the Casino Marketing team, contributing to strategic decision-making and long-term growth.

• This role demands advanced analytical capabilities to interpret complex datasets, optimize campaign performance, and identify revenue-generating opportunities. The analyst must exercise independent judgment to solve multifaceted problems, such as determining optimal pricing strategies, enhancing data accuracy, and automating recurring processes. Responsibilities include writing queries, conducting UAT, and developing models to personalize offers and improve guest engagement. The ability to manage multiple projects and adapt to shifting priorities is essential for success.

• The Senior Casino Marketing Analyst directly influences the profitability and efficiency of casino marketing initiatives. By leveraging data insights and strategic planning, the analyst enhances campaign effectiveness, drives onboard spend, and supports guest retention. Their work ensures that marketing efforts are targeted, measurable, and aligned with business objectives. Additionally, the analyst’s contributions to financial planning and forecasting provide leadership with critical visibility into performance trends and future revenue potential. 

• While not a formal people manager, this role requires strong leadership in cross-functional collaboration, project ownership, and strategic influence. The analyst guides internal teams—including contact center and customer service—on campaign execution and guest inquiries, ensuring a high standard of service. They also lead initiatives to automate and streamline marketing processes