Digital Merchandising Manager

JOB TITLE: Digital Merchandising Manager

ORGANIZATIONAL STRUCTURE: Reports to Group Manager Digital Sales

SUPERVISORY RESPONSIBILITIES: TBD

FLSA STATUS: Non-Exempt – Full Time

DEPARTMENT: Web

LOCATION: In-office at the Lynnwood Home Office

 

POSITION SUMMARY: The Digital Merchandising Manager is responsible for all digital Zumiez sales for the departments of Men's, Women's and Kid's Footwear and Women's Apparel, including the holistic customer shopping impression. This includes driving category product sales, digital engagement and online marketing efforts. With a demonstrated passion for exceptional brand experiences and a customer-first mentality, the Digital Merchandising Manager works collaboratively and cross functionally to achieve their digital goals. 

 

KEY DUTIES AND RESPONSIBILITIES

 

PLANING, STRATEGY & EXECUTION

• Develop and execute a department digital merchandising strategy that meets business objectives for Zumiez.com. Plans include demonstrated understanding of product and brand strategies as well as detailed tactics and expected outcomes.
• Responsible for ensuring customer impression is in line with overall retail strategy across all areas of the site.
• Identify, research, and propose new features and functionality for the site experience that improve key KPI's.
• Responsible for planning and executing cross-category events like sale weekends, holiday gift guide, and more.
• Research, create, and advocate best practices for merchandising on Zumiez.com.
• Select and drive featured products and set product messaging strategy.
• Identify product focuses for customer marketing based on product assortment, inventory management and purchase.
• Manage ideation, project management, and execution of product and content features online and through partnership of traffic drivers.
• Lead efforts to optimize product and content presentation and ease of shopping to improve conversion and customer satisfaction.
• Create and lead execution of digital plans and projects related to the holistic customer experience.
• Be an advocate for the customer's holistic experience within the digital environment.

COLLABORATION & PEOPLE MANAGEMENT:

• Establish strong relationships with and have the ability to influence peers and leaders within the Home Office and Store organizations.
• Collaborate with buying and planning partners to understand assortment strategy, inventory, and allocation plans to maximize sales and profitability.
• Daily partnerships with key partners: creative, buying, marketing, social media, search, CRM and our in-house development team.
• Motivate and push your peers and Digital Merchandisers to hit sales goals by providing guidance and actively listening to ideas from the team.
• Share learnings with peers, leaders, and cross-functional partners.
• Provide management, mentorship and teaching of Digital Merchandising best practices with potential to manage people in the future.

ANALYSIS & REPORTING:

• Incorporate customer and competitor research, new brand/trend research, and overall market awareness and best practices into decisions made to drive the business.
• Analyze site performance, demand trends, and leverage data to inform decisions to drive the business and improve the customer experience.
• Research and conduct in depth analysis of customer shopping behavior.

EXPERIENCE and EDUCATION:

• Experience in competitive sales
• BA/BS -- business or marketing preferred.
• Experience creating strategic planning documents with measurable results and outcomes.
• Demonstrated ability to develop and execute online merchandising/marketing programs (e.g. campaigns, content plans, events, product launches, etc.)
• Experience in managing projects from ideation to execution.
• 1-3 years' experience with basic web analytics platforms/tools (Google Analytics, PowerBI) or other relevant reporting tool