Jobs and Careers
KA
Director, Market Intelligence & Development
KariusRemote (United States), United StatesRemotefull_timeVerifiedPosted 16 Jan 2025
About the role
About KariusKarius is a venture-backed life science startup that is transforming the way pathogens and other microbes are observed throughout the body. By unlocking the information present in microbial cell-free DNA, we're helping doctors quickly solve their most challenging cases, providing industry partners with access to the microbial landscape to accelerate biomarker discovery and clinical trials, discover novel microbes, to ultimately reduce patient suffering worldwide.
Position SummaryWe are seeking a talented marketing leader with experience in leading commercial product launches and executing market development strategies to join our Marketing team. In this role, you will be responsible for developing go-to-market strategies for new products, performing comprehensive market analyses for new business opportunities, leading market research initiatives and summarizing customer insights from across the organization. You will work collaboratively with other departments including Product Development, User Experience, Customer Service, Medical Affairs, and Sales to establish a company-wide strategy for gathering, assessing, and developing action plans based upon customer insights related to Karius’ products and user experience platforms. You will be an integral part of understanding our customer, including having a clear understanding of the competitive landscape and potential future product innovations. This role requires a strategic thinker with strong analytical skills, a collaborative mindset, and a passion for translating market intelligence into actionable business decisions.
Why Should You Join Us?Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive blood test capable of identifying more than a thousand pathogens from a single blood draw, and helping industry accelerate the development of therapeutic solutions. The Karius Test we provide today is one of the most advanced solutions available to clinicians who aim to deliver better care to patients suffering from infectious diseases. Our test is the result of incredible work done by our scientists, statisticians, engineers, physicians, and industry experts, all driven by the same mission to save lives from infectious disease. You, as part of the Karius team, will be able to see how your work creates a life-changing impact on people at scale.
Reports to: Vice President, Marketing *This position is not open to agency support at this time. Agencies, please contact recruiting@kariusdx.com and not the hiring manager for inquiries.
Location: Remote (USA)
Key Responsibilities• Work with key stakeholders to develop and execute on a market research plan to support expansion of Karius products and development of new products or services.• Partner cross-functionally across Product, Commercial, and Engineering to develop and execute a comprehensive market research plan supporting new product launches and market expansions. • Delivering high quality and relevant insights to a variety of stakeholders to inform product development and commercialization.• Serve as commercial lead for new product launches, leading the development of go-to-market strategies, soft launches, pilot programs and customer insight gathering. • Work with commercial and company leaders to identify KPIs for launch success; assess and communicate progress pre- and post-launch.• Develop initial commercial materials and sales enablement resources for new products.• Design and implement market research and intelligence initiatives to inform clinical evidence development and market access (i.e., payer strategy and engagement) for expansion into new markets, including outpatient.• Collaborate with General Manager of Outpatient Strategy to conduct customer interviews, summarize feedback, and develop strategic plan to maximize Karius’ opportunity in the outpatient setting.• Develop and drive GTM strategy and execution, including messaging, positioning, targeting, sales messaging and collateral medical support, etc. • Leverage market knowledge, primary and secondary data, and KPIs to develop short-term and long-term forecasts, commercial opportunity assessments, and uncertainty analyses. Develop robust market model projections and scenarios in collaboration with business partners.• Develop and own Bottom-up and Top-down market analyses and forecasting models.• Collaborate with the Director of Product Marketing and the Product Development team to design and implement market
Position SummaryWe are seeking a talented marketing leader with experience in leading commercial product launches and executing market development strategies to join our Marketing team. In this role, you will be responsible for developing go-to-market strategies for new products, performing comprehensive market analyses for new business opportunities, leading market research initiatives and summarizing customer insights from across the organization. You will work collaboratively with other departments including Product Development, User Experience, Customer Service, Medical Affairs, and Sales to establish a company-wide strategy for gathering, assessing, and developing action plans based upon customer insights related to Karius’ products and user experience platforms. You will be an integral part of understanding our customer, including having a clear understanding of the competitive landscape and potential future product innovations. This role requires a strategic thinker with strong analytical skills, a collaborative mindset, and a passion for translating market intelligence into actionable business decisions.
Why Should You Join Us?Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company’s platform is delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive blood test capable of identifying more than a thousand pathogens from a single blood draw, and helping industry accelerate the development of therapeutic solutions. The Karius Test we provide today is one of the most advanced solutions available to clinicians who aim to deliver better care to patients suffering from infectious diseases. Our test is the result of incredible work done by our scientists, statisticians, engineers, physicians, and industry experts, all driven by the same mission to save lives from infectious disease. You, as part of the Karius team, will be able to see how your work creates a life-changing impact on people at scale.
Reports to: Vice President, Marketing *This position is not open to agency support at this time. Agencies, please contact recruiting@kariusdx.com and not the hiring manager for inquiries.
Location: Remote (USA)
Key Responsibilities• Work with key stakeholders to develop and execute on a market research plan to support expansion of Karius products and development of new products or services.• Partner cross-functionally across Product, Commercial, and Engineering to develop and execute a comprehensive market research plan supporting new product launches and market expansions. • Delivering high quality and relevant insights to a variety of stakeholders to inform product development and commercialization.• Serve as commercial lead for new product launches, leading the development of go-to-market strategies, soft launches, pilot programs and customer insight gathering. • Work with commercial and company leaders to identify KPIs for launch success; assess and communicate progress pre- and post-launch.• Develop initial commercial materials and sales enablement resources for new products.• Design and implement market research and intelligence initiatives to inform clinical evidence development and market access (i.e., payer strategy and engagement) for expansion into new markets, including outpatient.• Collaborate with General Manager of Outpatient Strategy to conduct customer interviews, summarize feedback, and develop strategic plan to maximize Karius’ opportunity in the outpatient setting.• Develop and drive GTM strategy and execution, including messaging, positioning, targeting, sales messaging and collateral medical support, etc. • Leverage market knowledge, primary and secondary data, and KPIs to develop short-term and long-term forecasts, commercial opportunity assessments, and uncertainty analyses. Develop robust market model projections and scenarios in collaboration with business partners.• Develop and own Bottom-up and Top-down market analyses and forecasting models.• Collaborate with the Director of Product Marketing and the Product Development team to design and implement market
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