Product Marketing Lead, Signals

We’re seeking an experienced leader to help empower people and businesses to purposefully share data and build relationships. The Product Marketing Lead, Signals will support a portfolio of products that help businesses onboard their website, app and offline customer data to Facebook, reach new people through better targeting and optimization, measure the results of their campaigns like sales, and gain insights through analytics.

The ideal candidate will have experience closely partnering with product and sales leaders on developing portfolio-level product strategies across technical enterprise business tools, and will be responsible for leading a team of product marketers that influence product development and lead go-to-market strategy. This leader will need to be an experienced, hands-on operational manager who is able to execute against business objectives while growing and developing individuals. This person must be a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous, environment.Product Marketing Lead, Signals Responsibilities

• Lead, manage and grow a high-performing team of individual contributors
• Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market
• Lead product and engineering teams to deeply understand and build empathy for our global customers through market research, data, customer insights and stories. Inspire our teams to bring customers to the center of every product and feature we launch
• Partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launches to drive adoption of our advertising solutions

Minimum Qualifications

• BA/BS degree
• 10+ years professional experience in technology, advertising, digital marketing industry or in management consulting working with these verticals
• Product marketing or Product Management experience in the web technology sector, with demonstrated experience contributing at strategic, operational and tactical levels
• Experience presenting to large groups/executives
• Experience mentoring and leading a diverse team across offices
• Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
• Demonstrated experience driving resolution in the context of competing perspectives and priorities

Preferred Qualifications

• Project Management skills, and experience leading matrixed organizations and functions towards common goals with operational rigor and enthusiasm
• Experience illustrating high-accountability in a dynamic, rapidly changing workplace
• MBA degree
• Experience in advertising technology
• Experience with regulations or privacy

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $189,000/year to $258,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.