Director, Sales and Marketing Analytics

The Director, Sales & Marketing Analytics, is key member of the team providing analytical support to the Sales & Marketing function (Brand Marketing, Field Sales Leadership) of a growing commercial organization with four approved products and a portfolio of pipeline product candidates.  This position will be the primary analytical business partner for the Rare Disease – Sleep Medicine Business Unit Marketing Team and will provide analytical support to Sales Leadership as well.  In addition, this position will work with other functions in Data, Analytics & Insights and with Commercial Operations, IT, Finance, Program Management and Compliance on cross functional solutions.  This position will work a weekly hybrid schedule in our Waltham office.

This position will report to the Sr Director, Sales & Marketing Analytics.

Key Responsibilities

• Partner with Sales & Marketing leaders and other stakeholders to identify key business questions and knowledge gaps that can be addressed via analyses and reports. Areas of focus include the following:
  • Track performance of markets and product launches, including launch readiness and post-launch performance assessment
  • Quantify treatment provider landscapes and segments, including market assessments, provider segmentation, and opportunity sizing
  • Develop brand performance analytics and metrics, including launch success measures and early adoption indicators
  • Evaluate effectiveness of marketing and field efforts, competitor dynamics, and market response; identify challenges and opportunities; provide actionable insights and recommendations
  • Support business plan development, launch planning, targeting strategy, and execution tracking
• Support the continued growth of LUMRYZ ™ among appropriate patients
• Support launch planning for alixorexton
• Determine required data sources (internal and external) to address business questions.
• Add depth to insights by developing a thorough understanding of all key brand commercial dynamics, including disease state, market landscape, product attributes, unmet needs, key treatment providers / prescribers and payers.
• Provide ongoing, high-level strategic consulting to all internal stakeholders to ensure maximum leverage of insights.
• Manage vendors and data sources used for analyses.
• Lead and mentor a team of analysts.

Basic Qualifications, Education and Experience

• Bachelor’s degree in business, science or quantitative disciplines such as mathematics or statistics required.  Master’s degree preferred.
• Proven experience using analytical techniques to address business questions.
• Minimum of 10 years in an analytics role and at least 5 years in a decision support leadership role.  Experience with biopharma sales & marketing analytics preferred.
• Experience with rare disease products, product launches preferred.
• Advanced Microsoft Excel and SQL skills; proficient with Microsoft Office applications including PowerPoint and Word.  Experience with Tableau and python preferred.
• Working knowledge of pharmaceutical data sources such as IQVIA, Symphony Health, Komodo and specialty pharmacy reported data (referral status, dispense).

Preferred Qualifications and Abilities

• Demonstrated ability to develop effective / collaborative working relationships with Sales & Marketing leadership.  Ability to understand business requirements, propose solutions, gain alignment and execute.
• Strong quantitative abilities and problem-solving skills.
• Strong communication and presentation skills, both verbal and written, including ability to synthesize information and make recommendations.
• Ability to prioritize and manage concurrent and, occasionally, competing initiatives in a fast-paced environment.
• Ability to develop and articulate actionable, fact-based, insights and recommendations.
• Ability to communicate requirements to vendors and manage their performance.
• Thorough understanding of pharmaceutical marketing.
• Ability to work a weekly hybrid schedule in our Waltham office 

The annual base salary for this position ranges from $190,000 to $215,000. In addition, this position is eligible for an annual performance pay bonus.  Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package.  Additional details can be found on our careers website: www.alkermes.com/careers#working-here

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Why join Team Alkermes?

Alkermes applies its decades of deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A