Senior Product Marketing Manager

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC

As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, and more. Specific initiatives will vary based on priority but some examples include increasing adoption and engagement for our Tax offerings, building GTM strategies for audience segments or portfolio offerings or building and driving GTM launches for our marketplace products.

You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Director of Product Marketing or Associate Director of Product Marketing.

What you’ll do: 

• GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
• Market, customer and competitive analysis: Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
• GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
• Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
• Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc) 

What we are looking for:

• BA/BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred
• 2+ years in product marketing at a large B2C tech company 
• Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
• Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
• Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes

What we would like to see:

• Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
• Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Highly collaborative work style; able to collaborate and influence cross-functionally
• High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
• High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
• Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
• Growth mindset
• Fintech and/or Tax experience a plus

Pay Transparency Notice: 

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base sa