Who You Are

You are a strategic community builder and marketing leader who understands that authentic community is one of the most powerful levers a brand has. You’re a systems thinker who sees community not as a program, but as an interconnected system - one that connects advocacy, storytelling, and customer relationships into a scalable, high-impact function.

You bring a rare combination of strategic vision and operational excellence. You know how to define multi-year roadmaps while also rolling up your sleeves to get the work done. You're energized by the challenge of building - and have the track record to prove it: scaling programs, developing teams of managers and senior ICs, and shaping how an entire organization thinks about community and advocacy. You’re increasingly fluent in AI-powered tools and think critically about how AI tools can scale community programs, surface member insights, and increase team output while staying ahead of how AI is changing the community landscape.

You're a skilled cross-functional leader who can influence without authority, align senior stakeholders around a long-term vision, and translate community insights into strategy and investment decisions. You lead through change with clarity and optimism, and you're deeply committed to developing the next generation of community marketing talent.

Your Success Profile

As Senior Manager, Community Marketing, success looks like:

• Defining and executing a multi-year vision for community marketing programs that drives measurable long-term impact
• Building and scaling high-performing teams, including two ICs, while developing leadership capability across the function
• Owning community marketing KRs and being accountable for both short-term results and long-term community health metrics
• Shaping org-wide thinking on community and advocacy, influencing how the broader marketing organization integrates community into its strategy
• Aligning teams and senior leaders around strategy and long-term priorities through clear, compelling communication
• Using community insights and data to guide strategy and investment decisions, demonstrating ROI of community programs
• Overseeing multiple programs and managers while maintaining quality, coherence, and impact across all community initiatives
• Partnering with executive leadership on community strategy and serving as the internal authority on community best practices

What You'll Work On

• Define vision and strategy for community marketing programs, aligning with broader marketing and business priorities 
• Contributing to broader marketing roadmap and planning processes, bringing an opportunity lens to org-level prioritization and resource decisions.
• Lead large, cross-functional community initiatives from concept through execution, driving measurable outcomes
• Use community insights, data, and industry best practices to guide investment decisions and evolve the program over time
• Shape org-wide thinking on community and advocacy, integrating community strategy across marketing, revenue, customer success, and product functions
• Oversee a portfolio of community programs - including advocacy, storytelling, and member engagement - ensuring quality and coherence
• Establish and evolve community systems, frameworks, and best practices that can scale with the organization
• Own team and program budgets, managing resources with a clear understanding of ROI and business impact
• Drive community marketing KRs and long-term impact metrics, reporting progress to senior leadership and key stakeholders
• Align teams and leaders around community strategy and long-term priorities through clear communication and stakeholder management
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