Sr. Director, Growth & eCommerce

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for sponsorship including I-983 participation.

We’re seeking a data-driven, strategic, and execution-oriented Senior Director of Growth & E-Commerce to lead our digital commerce and performance marketing efforts. In this role, you’ll own the full e-commerce P&L for DTC, Amazon and marketplace, set the vision for digital growth, and lead a cross-functional team across acquisition, web experience, and analytics. You will play a key role in shaping how we scale our brand and drive sustainable growth across owned and paid channels. 

KEY RESPONSIBILITIES:

Growth Strategy & Leadership

• Design and implement a comprehensive growth strategy, aligned with business objectives and revenue targets. P&L accountability for DTC, Amazon, and other marketplace channels.  
• Identify and evaluate new efficient ways to acquire customers including understanding channel profitability based on customer acquisition cost (CAC) and customer lifetime value (LTV) 
• Evolve customer acquisition playbook, attribution methodology, customer acquisition KPIs, first-party data and growth marketing tech necessary for delivering profitable growth across DTC and Amazon 
• Develop and manage forecasts balancing growth strategy with long-term profitability and sustainability. 

Performance Marketing & Channel Marketing Leadership

• Oversee growth marketing team including media and channel execution across paid social, paid search, TV, streaming, audio, display, affiliates, and emerging platforms 
• Oversee eCommerce and Amazon teams, leading execution across DTC and Amazon end-to-end, to optimize conversion rat 
• Drive effectiveness and efficiency in campaigns focusing on CAC, LTV, ROI, and other critical KPIs 

Data Analysis & Optimization

• Create and leverage analytics to monitor campaign and customer lifecycle performance, identify trends, and make data-driven decisions 
• Play key leadership role to evaluate and bring in MMM / MTA tools to support effective media allocation  
• Develop, manage, and coach team to develop and manage performance analytics to effectively manage our growth goals and communicate and provide visibility into the metrics to key stakeholders 

Cross-Functional Collaboration

• Collaborate with the brand and creative team to develop compelling assets across channels that drive conversion   
• Collaborate with analytics to enhance our understanding of media effectiveness and attribution while enhancing how data is used to drive decisions on the business 
• Collaborate with finance on financial forecasts and lead forecasting efforts to achieve our outcomes 
• Partner cross-functionally on ad-hoc projects providing growth marketing insights to support business strategies such as product expansion, launch strategies and customer economics analyses 

Team Leadership

• Build, mentor and lead a high-performing growth team, fostering a culture of innovation and accountability 
• Provide strategic direction while empowering team members to own their channels and initiatives 
• Invest in professionally developing self and team to stay ahead of growth marketing and industry trends to gain a competitive edge on performance 

 WHAT SUCCESS LOOKS LIKE IN THE ROLE

Success in this role means delivering scalable, sustainable growth across customer acquisition and retention for