Director of Downstream Marketing

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
The Director of Downstream Marketing will be responsible for developing and driving key marketing and business objectives for the Global Pain Stim Franchise currently focused on Spinal Cord Simulation and Radio Frequency Ablation. Direct responsibility will be overseeing the US Pain Stim portfolio while providing global strategy targeting the ~$800M worldwide market.

 

Your responsibilities will include:

• Develop and execute a multi-year, integrated commercial plan for the US Pain Stim franchise, ensuring alignment with the Global Pain Franchise, and the Neuromodulation Strategic Plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
• Develop differentiated messaging and customer campaign strategies that allows for share acceleration in the market
• Lead US Commercial Launch plans (positioning, customer targeting, branding, evidence strategy, KOL strategy, KPIS, etc.) for the Pain Stim portfolio.
• Leading, coaching and developing a team of marketing professionals
• Partnering with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs.
• Establish in-depth knowledge of Neuromodulation business environment and market; provide insights in the formulation of the US Annual Operating Plan (AOP), Strategic Plan and revenue forecasting.
• Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans.
• In collaboration with Upstream Marketing, gathers customer and market insights to inform key decisions and marketing strategies.
• Working with colleagues in key functional areas, including Sales, Sales Operations, Medical Education, R&D, reimbursement, clinical, med affairs, regulatory and legal to drive business objectives.
• Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation of BSC products.

 

Required qualifications:

• Bachelor’s degree required (Business, Communications, Science, Healthcare/Biomedical)
• 10+ years of medical device marketing experience
• Previous leadership experience in Marketing and/or Sales
• Experience planning and managing product launches
• An individual that is highly motivated with an action-oriented mindset
• Exceptionally strong collaboration skills coupled with a “team-first” and “patient-first” leadership philosophy
• Track record of strong campaigns delivered to sales teams in highly competitive industries.
• Track record of expanding patient access to new therapies using multi-channel methods.
• Track record of success leading cross-functionally and with global partners to develop plans, strategies and tools to maximize sales potential
• Aptitude in utilizing defined financial resources to maximize external impact, working both with internal team members and managing outside agencies.
• Strong executive presence & public speaker demonstrated in developing and giving presentations to internal and external customers including sales teams, physicians, hospital service line administrators, and executives
• Travel – approximately 30%

Preferred qualifications:

• Advanced degree (Masters/MBA) preferred
• Experience in active implantable device, other long term implantable, and elective procedures preferred
• Experience with Direct to patient marketing

#LI-AP #5

 

 

 

Requisition ID: 600276

Minimum Salary: $157600 

Maximum Salary: $299500 

 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education includi