Senior Manager, Global Marketing Strategy (Core Games)

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need: 

2K is looking for a Senior Manager, Global Marketing Strategy (GMS) to join its Core Games Team working on a future 31st Union developed title and other unannounced AAA studio releases. Founded in 2019, 31st Union is a SF Bay Area studio with a team of experienced AAA developers led by Michael Condrey, a former Call of Duty studio head. Reporting to the Director, Global Marketing Strategy, the Senior Manager will be focused on developing global, insights-driven marketing strategies that drive acquisition, engagement and monetization opportunities for traditional and live-service focused AAA projects.

The ideal candidate will have experience developing and executing blockbuster entertainment strategies and have expertise managing live service products in gaming. From a place of both art and science s/he must enjoy working collaboratively to create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established KPIs for the businesses.

What You’ll Do:

Global Marketing and Product Strategy:

• Starting with insights- customer, product, competitor, cultural, macro etc., represent the voice of the consumer to cross-functional Production and Growth partners, identifying global audience needs and opportunities that will contribute to how we develop our current and future products and inform our strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.

 

• Partner with and consult product development teams to ensure products meet relevant positioning and RTB’s, are feature competitive and relevant.

 

• In collaboration with the Director, Global Marketing Strategy, along with regional and cross functional teams, support the development of the marketing strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.

 

• Contribute to the development of multi-year franchise roadmaps that are player focused, meaning maximizing long-term acquisition, engagement, and retention, and ultimately enabling customers to become fans for life.

 

• Support live service marketing and player engagement strategies with contribution to defining product roadmaps and marketing opportunities.

 

Campaign Management & Optimization:

• Be player and channel first focused to help build content plans that deliver the right message, at the right time and right place, taking care of the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters. 

 

• Be a master at overall brief writing, distilling out all the noise to get to the single-minded proposition/story or ask, scoped according to both time and budget realities, and taking care for the executional teams that are often impacted by poor or last-minute briefs or changes to plans.

 

• In collaboration with Cross-Functional partners, define and initiate development of all core brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activatio