Manager, Enterprise Marketing & AI Enablement

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Job Details

The Manager of Enterprise Marketing & AI Enablement leads the development, optimization, and execution of AnewHealth’s enterprise marketing automation, engagement, and enablement infrastructure. This role sits within Marketing and is responsible for building scalable systems, workflows, resources, and campaign processes that strengthen brand engagement, accelerate growth, and improve cross-functional alignment across Sales, Partnerships, Client Success, Operations, and other enterprise stakeholders.

This role oversees CRM-driven marketing workflows, AI-enabled content and engagement processes, lifecycle campaigns, sales and partner enablement resources, web and digital experience strategy, and performance reporting. The Manager will help operationalize modern marketing practices by using automation, analytics, segmentation, and emerging AI-enabled tools to improve efficiency, personalization, consistency, and measurable business impact.

In addition, this role provides strategic direction for integrated digital and social media activity, ensuring that day-to-day execution supports broader enterprise marketing priorities, campaign objectives, thought leadership, partner engagement, and sales enablement needs.

Responsibilities

Enterprise Marketing Automation & CRM Strategy

• Lead the configuration, optimization, and use of marketing software (HubSpot, Salesforce, and related marketing automation tools) to support scalable, measurable marketing workflows.

• Build, manage, and optimize automated campaigns, including nurture flows, drip programs, audience journeys, outbound sequences, Account Based Marketing initiatives, and lifecycle-based engagement programs.

• Define, document, and maintain lifecycle stages, lead scoring criteria, segmentation logic, contact governance, routing rules, and funnel processes to support campaign effectiveness and sales velocity.

• Partner with Sales Operations and leadership to improve CRM data quality, list hygiene, attribution visibility, and alignment between marketing activity and pipeline progression.

• Ensure marketing automation practices comply with communication standards, privacy expectations, and applicable regulatory requirements.

AI-Enabled Marketing Operations & Workflow Enablement

• Identify, test, and operationalize AI-enabled tools and processes that improve marketing efficiency, content development, personalization, campaign execution, reporting, and resource management.

• Develop repeatable workflows, templates, prompts, governance practices, and quality standards for AI-supported marketing activities.

• Support use of AI across marketing initiatives, ensuring outputs align with AnewHealth’s brand standards, compliance expectations, audience needs, and business objectives.

• Partner with internal stakeholders to translate recurring marketing, sales, partner, and enterprise needs into scalable AI-enabled tools, resources, and processes.

• Monitor emerging marketing technology and AI capabilities, recommending practical applications that improve productivity, engagement, and enterprise readiness.

Sales, Partner & Enterprise Enablement

• Develop and manage marketing resources that support Growth, Partnerships, Account Management, and other enterprise teams, including presentations, one-pagers, campaign toolkits, partner materials, messaging guides, FAQs, resource libraries, and launch support assets.

• Create scalable enablement materials that help internal and external stakeholders communicate AnewHealth’s value proposition clearly, consistently, and effectively.

• Partner with Sales and Partnership leaders to support outbound engagement, client development, partner activation, and market education initiatives.

• Maintain organized, current, and accessible marketing resource libraries that improve team efficiency and reduce duplication of effort.

• Support enterprise initiatives, product launches, relaunches,