Business Leadership Program – Marketing

Job Description:

Business Leadership Program Overview: 

Synchrony’s Business Leadership Program (Full-Time) is a two-year, three-rotation experience that will help you develop the skills needed to accelerate your career. You’ll gain deep expertise in one of our 10 Tracks, taking on three unique roles to explore different areas of your chosen function. During the two years, you will also engage in a collection of immersive experiences designed to deepen your business knowledge, drive cross-functional exposure, broaden your network, and pay it forward within your community. 

The program provides successful graduates with the strong foundation of skills and experiences they need to grow their careers and position themselves for future leadership roles. 

 
Marketing Full-Time BLP Experience: What You’ll Accomplish  

 
For both Synchrony and our clients, we set the pace in executing innovative marketing solutions and leverage data to ignite connections. A Marketing BLP may gain experience in any of the following areas throughout the program experience: 

• Research and market analysis 

• Segmentation 

• Lifecycle marketing 

• Loyalty marketing 

• Acquisition marketing 

• Product marketing  

• New product introduction 

• Product development and management 

• Digital and mobile marketing 

• Brand marketing and management 

• Advertising 

• Corporate Communications (internal, external, PR) 

• Social media 

What do we look for in all potential BLPs? 

• Ability to effectively work independently and within collaborative teams  

• Proven leadership both inside and beyond the classroom 

• Strong project management and communication skills 

• Demonstrated flexibility, adaptability, and passion for learning  

• Passion for excellence with high integrity and a commitment to quality 

• Relevant internship or co-op or equivalent work experience  

Desired Characteristics for the Marketing Track 

• Demonstrated leadership, communication and analytical skills 

• Energetic and thoughtful self-starter with proven track record of achieving results  

• Independent, inquisitive and forward-thinking with ability to learn quickly 

• Strong oral and written communication skills and interpersonal skills 

• Attention to detail and strong problem-solving and organizational skills 

• Passion for excellence with high integrity and commitment to quality 

• Inquisitive and able to learn quickly 

 
Basic Qualifications & Requirements 

• Bachelor’s degree in marketing or relevant majo