Principal Product Manager - Customer Data Platform

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.  

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for  accomplished, customer obsessed and results-oriented Principal Product Managers to build and drive our Customer Data Platform (CDP) roadmap reporting to the Senior Director of CDP & Identity. The CDP will enable a single view of our customers combining multiple data sources to enable operational and analytical use cases for sales, claims, servicing, marketing, fraud prevention etc. Our vision is to evolve the CDP into the ultimate data experience for product-led growth and business professionals who aren’t comfortable with code. Do I use the first_name or the firstName attribute? When and why does the quote_start event fire? Are these 2 customers with similar attributes the same person? These questions stop most users in their tracks. We need you to unblock them! This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. Both are critical for success. Embarking on our mission to redefine customer engagement, the CDP is a key player. With strong executive support for data-driven initiatives, our vision emphasizes providing the right data at the right time, accelerating the journey to becoming a data-driven organization. At GEICO, you'll play a pivotal role in shaping the CDP's future. Our core values of collaboration and innovation guide us in delivering best-in-class solutions that delight our customers. Join us on this exciting journey, where your contributions will make a lasting impact. This position requires an expert who plans on leading the revolution in customer experiences through our cutting-edge CDP. If you want to be part of shaping the landscape for GEICO to thrive in an ever-evolving environment with the power of data, we are looking for you! 

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations:  Palo Alto, CA; Seattle, WA; Bethesda, MD; Dallas, TX.

Job Responsibilities:

• Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs

• Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams.

• Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.

• Identify new data sources and onboard existing data sources to the CDP

• Evolve our identity resolution models (deterministic and probabilistic)

• Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self-serve

• Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team.

• Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.

• Help build the product roadmap, define user stories, and drive trade-off decisions.

• Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively.

• Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoptio