Sr. B2B Growth Marketing Manager

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business.

This strategic and hands-on growth marketing leader will drive pipeline growth across market segments, building high-visibility programs that directly influence revenue growth. The Sr. B2B Growth Marketing Manager will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B healthcare marketing campaigns and developing a marketing calendar and roadmap, providing content guidance and ensuring brand quality and consistency across all marketing channels and content.

Responsibilities:

Demand generation strategy and planning

• Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
• Build and run integrated demand generation programs across paid, organic, email, and partner channels 
• Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
• Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them

Lead generation strategy and execution

• Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels 
• Drive B2B marketing lead generation strategy, planning, and execution
• Define and refine ideal customer profiles (ICP) across segments
• Manage lead retrieval for conferences and trade shows
• Own the MQL-to-SQL handoff framework 

Lifecycle marketing and lead nurturing

• Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
• Partner with internal teams on email marketing, website content, social media, product launches

Marketing automation and AI

• Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement 
• Ensure compliance with marketing best practices and platform policies and maintain campaign integrity
• Leverage AI tools and modern marketing strategies to increase efficiency and output
• Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor

Goals, metrics, and reporting

• Define, track, and report on core KPIs
• Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts
• Identify optimizations that improve visibility

Skills & Qualifications:

• 8 to 10 years of experience leading and managing B2B demand generation campaigns
• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
• 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
• Excellent project management, communication, presentation, and cross-functional collaboration skills.
• Experience working closely with Sales and Commercial teams
• Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
• Focus on commercial value cre