CRM Business Analyst Internship (Fall 2024)

Description

ABOUT LOVESHACKFANCY

LoveShackFancy began in 2013 with a beach-to-ballroom hand-dyed halter dress that founder and creative director Rebecca Hessel Cohen made for her bridal party. Over time, that one article of clothing, created to celebrate love, has turned into a world filled with all things romantic, dreamy and drenched in optimism — from clothing to tabletop, bedding, swim, ski, travel accessories, shoes and more.

ROLE OVERVIEW

LoveShackFancy is seeking an CRM Business Analyst Intern to join our team. As a Business Analyst Intern, you will be responsible for supporting analytical reporting and presentation building for the digital business of LoveShackFancy. This internship is for school credit and is a great opportunity for someone who is interested in learning about business analytics, digital marketing, ecommerce, and the fashion industry.

KEY RESPONSIBILITIES

• Conduct weekly reporting of email + SMS campaign performance with analysis
• Conduct weekly analysis of list growth, site traffic, and sign up unit performance
• Conduct monthly deep dives of automated email and SMS messages
• Manage A/B test tracking and analysis across email + SMS
• Pull data on segmentation and audience analysis
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the digital business.
• Build presentations to communicate analysis and findings to key stakeholders.
• Work directly with CRM manager to analyze results and map out testing and optimization plans

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

SKILLS, QUALITIES AND BEHAVIOURS

• Strong analytical skills with an ability to work with complex data sets.

• Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.

• Excellent communication and presentation skills.

• Strong attention to detail and ability to manage multiple projects simultaneously.

• Self-motivated and able to work independently, as well as part of a team.

• Interest in learning about business analytics, digital marketing, ecommerce, and the fashion

industry.

• Currently enrolled in a Bachelor's or Master's degree program in a relevant field (such as

Business Administration, Marketing, Data Analytics, or a related field).

We are looking for someone who is a smart self-starter and passionate about building and scaling a fast-paced and growing retail business in the digital world.

This is a part-time internship position for school credit only.