Sr. Visual Brand Designer

At Microsoft AI, we are redefining what it means for a brand to connect with people, inventing an AI Companion with genuine personality and emotional intelligence. Our ambition is to create brand experiences that are memorable, distinct, and deeply resonate with users. Copilot will not only deliver breakthrough technology—it will embody a new level of trust, approachability, and emotional engagement. This is a rare opportunity to shape a brand that challenges conventions and sets the tone for the future of consumer AI. 

We’re a small, passionate, and collaborative team that celebrates creativity and innovation. We support one another, hold ourselves to the highest standards of craft, and infuse our work with empathy and curiosity. Our vision is to build a brand that people love and trust, grounded in research and brought to life through strategic, boundary-pushing design. We iterate quickly, so your creative ideas will shape our brand in real time. 

We are seeking a visionary and hands-on Sr. Visual Brand Designer to help elevate and expand the Monetization brand. You’ll drive the creative and strategic development of our visual and verbal identity—guiding how we show up in the world, tell our story, and build lasting emotional connections. This role requires a blend of creative leadership, hands-on design skills, and deep expertise in brand building. The ideal candidate is an inspiring maker and a collaborative leader, ready to champion the full brand journey from concept to execution. 

Our Brand Design Principles: 

• Shape Iconic Brand Moments 

• Create Consistency with Flexibility 

• Inject Personality at Every Touch 

• Build and Maintain Trust 

• Perfect the Details 

• Design for Human Connection 

By applying to this U.S. Mountain View, CA position, you must be located near the San Francisco area and able to work in office 4 days a week. 

Responsibilities

• Champion the intersection of product and brand design, ensuring every product touchpoint is an authentic expression of our core brand identity and values.  

• Lead creative and design work to apply brand identity cohesively across product features, flows, and user journeys, translating abstract principles into tangible, impactful experiences.  

• Drive collaboration between brand, product, and engineering, connecting the dots from brand principles to design system to engineering implementation for a unified and scalable ecosystem.  

• Deliver world-class brand experiences in AI applications, with a focus on craft, narrative, quality, and positive societal impact.  

• Develop and evolve a robust, flexible design system that embodies the brand and can be efficiently implemented by engineering teams across diverse products and platforms.  

• Understand how to absorb customer feedback and marketplace/business impact and determine how this information should be utilized in service of brand maintenance and evolution 

• Own and articulate the product’s visual and verbal style, collaborating with marketing, engineering, design, and research partners to maintain