SR. DIRECTOR, ADVOCACY - GLOBAL CONSUMER BEAUTY

 

 

SR. DIRECTOR, ADVOCACY - GLOBAL CONSUMER BEAUTY 

NYC 

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

Coty is a global leader in beauty, renowned for our innovation, commitment to excellence, and a portfolio of iconic brands. We strive to push boundaries and deliver exceptional value to our customers and partners.

 

Coty Consumer Beauty is looking for an experienced, strategic, creative, consumer-centric advocacy expert to oversee the consumer engagement ecosystem for COVERGIRL.  The role will lead integrated communications for Covergirl, inclusive of in-store, e-commerce and paid media assets, social media, PR and influencer marketing. 

 

 

THE ROLE

 

This individual will be responsible for developing creative and business-driving strategies that accelerate advocacy for COVERGIRL and build the brand’s share of influence within the category.   

This is a cross-functional role, requiring close collaboration with Product Marketing, Creative, Local Marketing and external agency partners to develop compelling and impactful brand storytelling across channels.

 

Additionally, this leader will help drive the development of advocacy models across other Consumer Beauty brands by advising teams on strategy and best practices.  Specifically, this individual will advise and guide the SALLY HANSEN brand team as they implement their advocacy model.

 

The role will also include (but is not limited to) the following responsibilities:

 

Brand Asset Toolkits

• In partnership with Creative and brand team, develop brand storytelling to reach, engage and amplify consumers across the paid, owned and earned media ecosystem.
• Oversee and manage the creative briefing and creative development process for new launches and other marketing support programs, soliciting cross-functional team feedback that optimizes creative output while delivering on overarching launch strategies and objectives.
• Oversee development of launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
• Manage relevant budgets and interface with finance and brand budget lead to ensure accuracy.  Lead development of budget recommendations for annual planning process.

Owned Social Media

• Develop and oversee Digital Content and Social Media Strategies, inclusive of all owned social media platforms, e-mail marketing and website.  Ensure effective and consistent tone of voice across platforms with customized editorial strategies that will maximize results.
• Oversee day-to-day operations on the brands’ social media platforms with a strong focus on TikTok and Instagram.
• Stay current and forward thinking on new social media platforms, industry best practices and the competitive landscape.  Recommend and action platform expansion the brand.  Identify insights and best practices to inform and scale across all marketing and channel platforms.
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