Marketing and Communications Coordinator - New York (6 Month Temporary Role)

Marketing & Communications Coordinator, Panerai (6 month temporary role)

 

Role Overview

Reporting to the AVP Marketing & Communications, the Marketing & Communications Coordinator will be responsible for operational support across all marketing and communications functions of luxury timepiece maison for North America.

 

This is a wonderful opportunity to learn all aspects of Marketing & Communications, with full visibility into strategy, budgets, processes, systems, and all touchpoints across media, public relations, events/activations, experiences, partnerships, CRM, and beyond.

 

Responsibilities

 

• Department Support:  35%

• General

• • • Maintain integrated department calendar & 360* action plan for all points of distribution
    • Support the creation of strategy/overview decks and presentations.
    • Compile & share monthly competitive report

• • • Support special projects to ensure 360* coordination and cross-functional integration
    • Cross-functional partnership with various departments as needed, including Logistics, Sales, Finance, Legal, Security, Procurement, etc.
    • Administrative support as needed
    • Monthly internal & HQ reporting across all functions

 

• Systems & Budget
• SAP vendor onboarding & set-up, Purchase Order (PO) creation/management, invoice submission and tracking, and sourcing form/bid levelling documentation to ensure process compliance and timely response/payment to vendors and partners.
• Support budget management with monthly accruals & regular reporting/reconciliation to ensure accuracy and compliance with budget guidelines.   

 

• • Logistics
    • Coordinate all sample trafficking for events, press requests, photoshoots, influencer/celebrity dressing & partnerships, omnichannel road show/sample tour, etc., including: internal tracking documents and SAP system, as well as LOR process and records, guard transport, shipping, and messenger scheduling and management.
    • Coordinate and monitor consignments as needed
    • Coordinate Bi-Annual Audit of all samples and consignments

 

• Public Relations & Influencer/Celebrity: 25%
  • Coordinate with HQ Comms Team (Milan) and Manufacture (Switzerland) to secure samples for important press opportunities
  • Manage press appointments and schedule for Watches & Wonders
  • Distribute press releases, images, product details, event alerts, etc. as needed across media outlets, editors, mall partners, and boutique network
  • Maintain press & media contact list with editorial and publisher contacts
  • Support pitches & pr materials as needed for new releases, new store openings, executive interview opportunities
  • Support PR agency management, recaps, material sharing
  • Monitor coverage of all loaned product and upcoming placements
  • Monthly, quarterly and annual reporting to HQ on press coverage across print & digital with clippings and EMV
  • Real-Time distribution of key editorials or placements to Network
  • Support relationships and communication with props managers, stylists and studios to ensure maximum visibility of Panerai Offering for films, TV, red carpet, and general appearances
  • Maintain database of prop managers, stylists, and studios – contact and clients & up-to-date lookbook of current offerings
  • Maintain database of celebrity and influencer Friends of the Brand with Photo Archive

 

• Marketing / Media:  15%

• • Maintain Master HQ Media Database
  • Maintain Contact Sheet for media outlets and retail partners
  • Ensure accuracy and timely delivery of media assets per specs to all outlets/partners