Sr. Commercial Marketing Manager, U.S. Lab Distribution

Headquartered in Dublin, OH, Cardinal Health is a global healthcare services and products company. We provide customized solutions for hospitals, healthcare systems, pharmacies, ambulatory surgery centers, clinical laboratories, physician offices and patients in the home. We are a distributor of pharmaceuticals and specialty products; a global manufacturer and distributor of medical and laboratory products; an operator of nuclear pharmacies and manufacturing facilities; and a provider of performance and data solutions. Working to be healthcare’s most trusted partner, our customer-centric focus drives continuous improvement and leads to innovative solutions that improve the lives of people every day.

Cardinal Health’s U.S. Medical Products and Distribution (“USMPD”) business offers industry expertise and an expanding portfolio of safe, effective medical products that improve quality, manage costs and reduce complexity. With our trusted regulatory experience, insights, and infrastructure, we help manufacture and source medical products that meet the demand for value-driven, comprehensive healthcare solutions.

This position is part of the Channel Marketing team for the USMPD business. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.

Job Summary

The Sr. Commercial Marketing Manager for U.S. Lab Distribution leads the development and implementation of channel marketing plans for the U.S. Lab distribution business. The primary responsibility will be understanding the industry landscape, identifying customer needs, and developing business strategies, programs and tools to drive revenue/profitability and accelerate growth for this critical business segment.

Responsibilities

Manages the development and execution of channel-specific marketing plans for Cardinal Health’s Lab business segment. Leveraging industry knowledge, this role will be responsible for the following:

Financial and Performance Metrics:

• Leverage data to understand channel performance and program effectiveness to support decision-making.
• Monitor sales pipeline performance to budget.  
• Prepare reports and presentations on pipeline opportunities to influence operational strategy. Host monthly meeting to ensure alignment across sales and operations.
• Monitor customer satisfaction and identify strategies to increase ratings.

Marketing tools and GTM Strategies:

• Develop distribution strategies to win new business and retain existing customers
• Develop and execute commercial marketing strategies that enable increased in-channel product penetration and accelerate account growth.
• Collaborate closely with Acute and Non-Acute business owners to identify and execute on cross-channel opportunities.
• Provide input value prop development.
• Create marketing materials and tools tailored to specific customer needs. Includes sales presentations and product/service collateral that aligns with the overall brand messaging.
• Partner with content team and customer solutions teams to develop customer case studies and white papers.
• Ensure marketing strategies are effectively executed at the channel level.

Sales and cross-functional collaboration:

• Serve as marketing lead for all Lab distribution opportunities, providing direct support to sales for customer distribution strategy.
• Develop partnerships with broader Lab product marketing team to support account penetration strategy.
• Communicate customer insights cross-functionally for strategy refinement.
• Implement training and support programs for the Lab selling organization.

Market Intelligence and Insights, including competitive analysis:

• Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement.
• Understand competitive landscape: offering, strengths, weaknesses, opportunities and threats. Turn insights into actions.