Senior Director, Marketing Events (NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

At Broadridge, we are committed to delivering innovative, high-quality in-person, virtual, and multimedia events that drive revenue and pipeline development, enhance our reputation, and create meaningful engagement with clients, prospects, and associates. If you are passionate about events and delivering impactful programs, consider joining our team. 

We seek a strategic, experienced Senior Director, Events to lead the execution of a wide range of high-impact client engagement events, including conferences, trade shows, webinars, roundtables and forums. This leader will translate the company’s event strategy into actionable plans for your assigned portfolio, collaborating across Marketing, Sales, and Business Units, to ensure alignment with business strategies and brand goals. The role will apply the latest event technologies and data-driven insights to deliver seamless, innovative, and measurable event experiences. 

You will report to the Vice President, Global Events, and manage a high-performing team to deliver globally relevant programs, maximize business results, and foster a culture that values creativity, performance, and collaboration.

Key responsibilities: 

Event strategy and execution 

• Develop and deliver an event roadmap for your assigned portfolio, ensuring alignment with Broadridge’s strategic objectives. 

• Lead the planning and execution of in-person, virtual, and hybrid events, consistently upholding brand, mission, and messaging standards. 

• Drive programs to grow brand awareness, generate leads, strengthen client retention, and position Broadridge as a fintech industry and thought leader; represent the company at designated industry events to maximize thought leadership and brand reach. 

• Maintain high standards from event concept through post-event analysis, integrating feedback and learnings to continually elevate results. 

• Ensure all events are inclusive, accessible, and deliver exceptional participant experiences. 

Performance management and program governance 

• Manage budgets for assigned events, ensuring efficient use of resources while maintaining high-quality experiences. 

• Negotiate and oversee vendor, venue, and service provider relationships to secure favorable terms and excellent delivery. 

• Continuously assess event program effectiveness and performance to maximize return on investment. 

Team leadership and stakeholder engagement 

• Build, mentor, and inspire a high-performing team, setting clear objectives and supporting ongoing professional development. 

• Foster a culture of initiative, accountability, and innovation within the team. 

• Collaborate closely with cross-functional stakeholders, including Marketing, Sales, and Business Unit leaders, as well as external partners, to align event objectives with go-to-market plans and elevate event visibility and reputation.  

• Provide clear, concise updates and recommendations on event performance to executive leadership. 

Technology, analytics and innovation