Digital Content Producer, Content Monetization Team

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


Digital Content Producer, Content Monetization Team

The USA TODAY NETWORK/Gannett is seeking a content producer to be a key part of the growth and development of revenue through strategic content. This role will produce audience-focused content that aligns with the editorial strategy and fulfill strategic partnership needs, events, sponsorships, monetization and native advertising. The person in this role will report to the Director of Content Monetization and work very closely with the editorial team and business development team to identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance.

Main duties include executing new content strategies, maintaining existing editorial projects and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.
This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

Content: Implement revenue-focused content strategies.

• Write original content as assigned by the Director, Content Monetization Team.
• Produce high-quality content ideas that are engaging and timely.
• Create and/or source content to support viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan coverage for the day.
• Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
• Produce content submitted by freelancers and in-house writers.
• Write and produce content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
• Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
• Produce short trending and viral videos, using provided tools, as assigned.
• Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
• Assist with content for the Coupons initiative and coordinate with key partners .

Collaboration: Communicate with editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.

Audience: Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements:

• Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment.
• Experience working in different Content Management Systems.
• Familiarity with affiliate networks and corresponding tracking metrics.
• Proven ability to manage multiple tasks in a fast-paced environment.
• Sophisticated understanding of different