Sr. Paid Social Analyst | Home Solutions

About the Role

Home Solutions is seeking a Senior Paid Social Analyst to play an instrumental role in driving paid search growth, strategy, and execution for a key P&L. We’re looking for a driven candidate with an entrepreneurial mindset who is passionate about analyzing performance data to drive game-changing results.

Your Day-to-Day

• Drive performance improvements by identifying opportunities via data & profitability analysis.
• Maintain a sharp focus on bottom-line performance for our paid social accounts.
• Drive execution processes predominately on Meta
• Analyze KPIs & take the lead on our optimization strategies. Rigorously analyze performance metrics to identify opportunity segments (i.e. keywords, bidding, devices, audiences) to unlock growth.
• Provide competitive deep dives. Compare & contrast with competitor experiences to help drive ad testing, conversion rate optimization and campaign strategy
• Influence conversion rate optimization (CRO) improvement plans on multiple website properties. Work together with our team to hypothesize, develop, and launch data-driven experiences to optimize the conversion funnel. 
• Measure and report on performance daily. Be responsible for paid media performance metrics and make proactive, analytical decisions to drive profitable growth.
• Effectively communicate with leadership on financial metrics, issues, and opportunities.
• Advanced analytic skills including Excel - pivot tables, Vlookups, and comfort working with large datasets. Competency in statistics and SQL a plus.
• 2+ years’ hands-on experience scaling paid social campaigns using Youtube or Facebook ads.
• Expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Hands on experience applying these principles to grow key performance metrics in Social (Facebook or Youtube)

About You

• Bachelor’s degree or relevant experience in marketing, business, finance, economics, or mathematics
• Comfort working autonomously in a growing, fast-paced environment.
• Competitive spirit and relentless drive to win.
• Strong analytical skills: You are able to quickly understand data and use it to influence decision making.
• You can tell a story with data. You are able to concisely summarize insights into an action plan.
• Strong communication skills: You are a strong verbal communicator with the ability to build and influence relationships and compose effective communications.
• Problem solving and agility: You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.
• Culture buy-in: At Three Ships, We Act with Focus, Get After It, Build the Team, and Grow Without Limits; those are our values, and we expect you to live them every day.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines.  We have created a whole class and layer of guides, reviews, and ratings that are “best on the Internet” and editorially independent. 

Three Ships is a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. Our portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere , and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

• Results: At Three Ships we have eleven consecutive years of profitability and a track record of successful growth in the digital marketing space.
• Stability: We are privately owned, have a holding period of “forever,” have no debt, and have significant cash to invest – we’re “rock-solid” financially.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold compani