Creative Principal

<h2><strong>About the Role</strong></h2> <p>We’re seeking a Creative Principal to join Abnormal AI’s Creative Services team. It’s a pivotal role shaping the future of our visual expression across the globe, and as a member of the in-house studio, you will create and elevate a distinctly abnormal visual identity that breaks the mold of traditional B2B aesthetics.</p> <p>You’ll lead creative development across web, product marketing, campaigns, experiential, and beyond, bringing to life a bold vision that challenges convention and captures imagination. You will partner across marketing, product, and digital teams, creating work that not only elevates our brand but also rewrites the rules of enterprise creative.</p> <p>This is a role for a hands-on creative who is equally visionary and executional. You’re a full-stack generalist who thrives across a wide spectrum of work, from campaigns to digital surfaces to integrated launches, and a systemic thinker who raises the creative bar for everyone around you. You believe B2B can be just as beautiful and emotionally resonant as consumer brands, and you have the portfolio to prove it.</p> <p>You’ll join a team of creative principals, each bringing distinct expertise. Your lane is end-to-end creative execution, owning the work across all asset types and functional areas, from concept through final delivery. You’ll operate as a true peer to the principals around you, a collaborator who helps sharpen the team’s collective output.</p> <h2><strong>What You Will Do</strong></h2> <ul> <li>Elevate the visual quality of Abnormal AI’s global brand across all touchpoints, including web, product, campaigns, social, and experiential.</li> <li>Collaborate cross-functionally with marketing, content, and web partners to bring cohesive, compelling creative concepts to life.</li> <li>Provide creative feedback that sharpens concepts and elevates execution across campaigns, launches, social, events, and motion.&nbsp;</li> <li>Create scalable design systems and toolkits that bring clarity and consistency to a growing global brand.</li> <li>Bring strong web fluency to the team, contributing to web-forward creative direction across digital surfaces and campaigns.</li> <li>Integrate AI tools actively into your creative practice. Use them to accelerate ideation, scale production, and push the work further, faster.</li> <li>Champion brand elevation and coherence, ensuring that every creative output tells the Abnormal story in a distinct, elevated way.</li> <li>Push the boundaries of what a B2B AI brand can look and feel like. Keep pushing.</li> </ul> <h2><strong>Must Haves</strong></h2> <ul> <li>6-8 years of relevant experience in design, with a strong balance of in-house and agency work.<