Global Media Planning Manager, Adults

Job Description

We are thrilled to be hiring a Media Planning Manager to join our Global Media Activation team to shape marketing direction. This is an exciting opportunity to bring media campaign planning expertise and passion for translating insights into strategy to shape media campaigns globally.

Come and join us in Copenhagen, one of the most loved brands in the world, in a new department where you can have maximum impact!

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

Media Strategy & Vision – Drive and implement media planning across key campaigns connected to Masterbrand, Adults, Shopper and Occasions, in partnership with marketing, and business objectives across channels delivering a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Investment Stewardship and Governance - Making sure standards are followed, met, and delivering the strongest performance.

Leadership and Capability Building – Being a key driver of a high-performing Media Planning team, while mentoring local teams on standard processes, innovation, and executional excellence based on a continuous learning environment.

Partner and Executive Influence - Serving as an authority for paid media in collaboration with Leadership, Brand Management as well as external partners to drive alignment and advocacy.

Innovation, Tech, and Ecosystem Strategy - Staying ahead of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Play your part in our team succeeding!

Join us and take the lead in delivering data-driven, high-impact digital media campaigns that engage with millions of our fans and customers. This role combines critical thinking, cross-functional leadership, and broad channel expertise to help shape our strategic approach in a fast-evolving media landscape.

As expert in your field, you’ll guide campaign strategy for key campaigns, cultivate strong internal and external partnerships, and ensure that our media investments deliver against both brand and commercial goals.

Do you have what it takes?

• Proven track record in digital and traditional media, with direct exposure in a regional or global role in an agency, big brand or tech company driving media planning excellence, and strong campaign performance.
• Deep knowledge of the media landscape, ad-tech ecosystem, and evolving privacy/regulatory environment.
• A strong personal presence, with the ability to influence partners and connect/ inspire cross-functional teams both internally and with the ownership of media agency relationships.
• A builder of inclusive teams, developing talent, and encouraging high-performance.
• A commitment to purposeful, ethical marketing in line with our values and mission.
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days from our office in Copenhagen (2 days from home)

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are re