Executive Director, Head of Digital Experience & Transformation, Firmwide Marketing

Company Profile

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services.  The Firm’s employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Everything we do is guided by our five core values: Do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career—a place for people to learn, to achieve, to grow.

Job Summary

Within Firmwide Marketing, the Distribution & Website team (our digital marketing organization) is responsible for developing and scaling seamless digital experiences across a range of distribution channels and platforms to deliver our Firm and its businesses to core audiences globally.

Within this team, we are seeking an Executive Director, Head of Digital Experience & Transformation to report directly to the Head of Websites and advance our user-centric strategies across our global domains (including MorganStanley.com).

This role will drive the creation of compelling, seamless and human-centered experiences across digital touchpoints, requiring systems thinking, design leadership and deep empathy for users in order to shape experiences that meet business objectives and exceed client expectations. The Digital Experience lead will partner closely with cross-functional teams to advocate for the voice of the consumer and ensure consistency across the end-to-end journey, delivering high-impact digital work.

The ideal candidate will be a visionary and results-oriented digital strategist who will help us evolve our digital presence in the face of a rapidly shifting landscape and shifting user behavioral trends (with the advance of AI and new technologies). This role oversees UX/design and UX Research, but we are looking for someone who can help us strategize and transform our digital experiences and practices vs. simply overseeing experience and design work.

This individual will help craft an audience-led, integrated website experience strategy which accelerates growth, enhances customer experience and strengthens our brand, and will then define a roadmap to bring that vision to life across our digital experiences. This candidate combines strategic thinking with deep digital experience and strong stakeholder management skills.

Primary Responsibilities

• Develop Morgan Stanley’s global website experience strategy to align with the strategic direction of the Firm in partnership with executive leadership; define and communicate the vision, strategy, and roadmap in collaboration with business and technical stakeholders
• Transform our global website presence based on AI/evolving technologies, personalization capabilities and business goals, leading to an audience-led framework which helps us deliver our integrated solutions seamlessly to key segments
• Adapt our digital experiences based on emerging LLM platforms and the need to be discoverable and relevant in the AI age in new ways (and – the shifting consumer behaviors tied to these 3rd party AI platforms/environments)
• Lead the design of end-to-end client journeys across digital experience for web and mobile, aligning with brand and business strategy; define experience vision and requirements at the onset of new initiatives
• Identify innovation opportunities, including the incorporation of Artificial Intelligence into digital experiences; evaluate and prioritize new digital capabilities, platforms and experiences (e.g., mobile, AI/automation, personalization tools, etc) by monitoring the digital landscape for emerging technologies and competitive updates
• Oversee the Firmwide Marketing Experience Design team across foundational and strategic work, including artifact creation (journey maps, personas, ecosystem diagrams, etc. to communicate insights and design direction) and the development of wireframes, prototypes and high-fidelity designs (whether internal or vendor-produced)
• Lead the UX Research team in defining hypotheses, designing and executing user testing plans and iterating designs based on insights
• Ensure consistency in UI and accessibility compliance by leveraging and building upon defined, unified design systems
• Activation of regulatory-driven requirements and general digital best practices within larger strategic frameworks (including accessibility and brand standards)
• Collaborate closely with digital peers and partners to ensure goals and constraints are outlined, communicatin