Manager/Sr. Manager, Marketing & Product Marketing

About Dynatron
Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence.

We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth.

The Opportunity
The Product Marketing Manager plays a critical role in driving Dynatron’s growth by connecting product innovation to clear, compelling market positioning and messaging. This role serves as the bridge between Product, Sales, Sales Enablement, and Marketing—ensuring our products are positioned effectively, launched successfully, and clearly differentiated in the market.

As a key member of the Corporate Marketing team, you will deeply understand our buyers, the problems we solve, and the competitive landscape. You’ll translate that insight into positioning, messaging, go-to-market plans, and sales enablement that drive demand and revenue. Reporting to the VP of Corporate Marketing, this role brings strategic rigor and operational excellence to product marketing at Dynatron.

What You’ll Be Accountable For

Market & Buyer Intelligence

• Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions.
• Document and continuously refine buyer personas and buyer journeys to inform marketing and sales strategy.
• Monitor market trends and customer feedback to identify opportunities for differentiation and growth.

• Own product positioning and messaging in partnership with Product Management and Corporate Marketing.
• Clearly articulate Dynatron’s value proposition across products and personas, ensuring consistency across all channels.
• Develop messaging frameworks that resonate with target audiences and support pipeline growth.

• Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses.
• Enable Sales and Marketing with competitive insights, battlecards, and differentiation strategies.
• Manage intelligence and make recommendations relative to wins and losses. 

• Lead go-to-market planning for new products and major releases, managing cross-functional execution.
• Develop launch plans, timelines, and deliverables to ensure successful market adoption.
• Partner with Demand Gen, Content, Brand, and Partner Marketing to activate launches across channels.

• Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions.
• Develop internal and external assets including presentations, collateral, case studies, and product documentation.
• Work closely with Sales leadership to ensure alignment between messaging and sales execution.

• Assess the effectiveness of product marketing programs and launches, using data to inform improvements.
• Deeply understand win rates and communicate key opportunities for improving them. 
• Partner with Marketing Ops to track impact, ROI, and performance across campaigns and initiatives.

• 5+ years of B2B product marketing experience, with at least 2 years in enterprise SaaS, and at least one year marketing a solution platform or suite of products