Senior Manager-Membership & Marketing

Description

 The Senior Manager, Membership Marketing develops and implements strategies that support The Yale Club’s member recruitment and retention goals. The individual works closely with other departments within the organization to ensure that membership recruitment and retention strategies are aligned with the organization’s goals. There are no direct reports, however, this position is second in command of department. Therefore, this individual will manage the department in the absence of the Director of Membership & Marketing. 

Requirements

Essential Functions:

· Membership Development

Develop and implement strategies to attract and retain members including targeted integrated marketing campaigns. Assist in the development of annual marketing plans which include print, digital, sponsorships, and social media. 

· Membership Retention

Develop and execute marketing and engagement strategies to engage and retain our members, including onboarding, events and email campaigns.

· Member Benefits 

Implement strategies for promoting member benefits.

· Metrics

Measure and report on the effectiveness of marketing initiatives and uses data to optimize future campaigns. Develop engagement metrics.

· Collaborates

Collaborate with activities and private events to implement new recruitment and retention strategies. Collaborate with F&B, Rooms and Communications to implement membership engagement and retention strategies

Core Responsibilities:

· Innovative: Possess unique and creative marketing ideas. Have an in-depth understanding of current communication and engagement trends, including any technology needed to support these initiatives. Must possess the confidence to explore innovative concepts.

· Develop: Exhibit a broad knowledge and experience base and develop the existing team to the level of a high-performing department.

· Delegate: In tandem with developing the team, the individual must be comfortable with delegating existing projects to focus on the next big idea.

· Execute: Proven ability to create and deliver successful marketing campaigns resulting in significant increases in membership and use of services in the Club.

· Evaluate: The individual must have experience with budgets, financial reporting and demonstrate a complete understanding of communication strategies. 

Other Requirements:

· Exceptional relationship building skills.

· Highly organized and detail oriented.

· Professional demeanor and appearance.

· Possess the ability to be flexible and adapt to change.

· Excellent people and customer service skills and superior interpersonal skills.

· Excellent presentation and communication skills including, email, written, phone, and verbal.

· Be dynamic, self-motivated, creative, practice empathy, emotional intelligence, and mindfulness with members, and staff.

· Professional demeanor, respectful, and professional interactions with all members, guests and staff.

· Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence

Reasoning Abilities and Physical Demands:

· Ability to problem-solve, create and maintain schedules, and be both a prepared and flexible person.

· Establish and uphold positive and productive working relationships with members, guests and staff.

· Work efficiently, both independently and as part of a team.

· Be organized, exercise sound judgment, perform detailed tasks; understand, follow and give clear verbal and written direction.

· Job routinely requires sitting, walking, talking, and use of a computer and telephone.

· Some travel is required.

Education and Experience:

• Bachelor's degree in marketing, communications, or a related field.
• 10+ years of experience in marketing
• Demonstrated success in developing measurable marketing strategies, communications, programs, and initiatives.
• Experience in membership-based organizations preferred
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively across teams and departments.
• Up to date on industry trends and able to stay ahead of the curve

Essential functions listed on this job description <