Adult Care Content & Connections Leader

Adult Care Content & Connections Leader

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Adult Care Content & Connections Leader is responsible for bringing brand strategy to life through integrated content and media execution for the Depend® and Poise�� brands in North America. Leading a cross‑functional Pod team, this role partners closely with creative, media, digital incentives, brand, and agency partners to activate content across all channels in ways that grow brand equity and drive business performance across the portfolio.

This role owns the consistency and effectiveness of messaging across brand, retail, and digital channels, using data‑driven consumer insights to optimize creative and media investment. With accountability for budget management, performance optimization, and driving brand business results, the Content & Connections Leader plays a key role in accelerating growth in one of Kimberly‑Clark’s most important and fastest‑growing categories.

In this role you will: 

• Lead the development and rollout of Annual Brand and Content & Connections Planning as “Pod”/cross functional marketing team leader.
• Partner closely with the Results Delivery Team on AOP, S&OP and GBB to build a plan that unlocks total business performance and financial goals.
• Develop communication strategies, briefs and campaigns born from the SBP/brand plan and optimized for the Content & Connections Plan in partnership with Pod business partners internal and external.
• Deliver creative content and assets that reflect a deep understanding of our consumer’s needs and brand positioning
• Own the consistency of messaging across brand and retail channels, orchestrating according to what's needed to engage consumers at the right stage in the customer journey
• Collaborate Marketing Operations/Project Manager to build & manage a creative calendar to deliver content that aligns with the strategy, objectives and goals
• Bring data-led, consumer consumption-based insights to creative strategy and asset development
• Leverage cross-functional expertise and agency partners to drive best in class media plans and strategies that grow brand sales and increase media productivity
• Build a data-driven culture, implementing weekly, monthly and quarterly measuring and reporting operation to effectively communicate results and lead optimization of media spend
• Manage relationships with Integrated Agency teams to ensure plan, activation and stewardship needs are met
• Champion future-proofing with innovative thinking to address consumer behavior through test and learn programs
• Lead the Pod/cross functional team in analyzing & measuring the quality/effectiveness of content and media based on audience growth, engagement, reach, etc., driving strategies for improvement as necessary
• Manage the marketing budget (national advertising and consumer promotions, non-working, owned) in partnership with the Results Delivery Team
• Keep a finger on the pulse of culture & the competitive environment at all times, demonstrating a firm grasp on the evolving landscape
• Serve as a leader across KCNA on creative and media best practices, in partnership with Advanced Marketing Capabilities
• Represent Depend® & Poise® brands in a community of practice of functional experts across Advanced Marketing Capabilities

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and