Sr. Marketing Manager, Credit Card

AAA is seeking a strategic and data-driven Credit Card Sr. Marketing Manager to lead marketing initiatives for AAA’s co-branded credit card program in partnership with an issuing bank. This role will primarily drive acquisition and spend strategies and manage campaign execution that grow our credit card portfolio while enhancing the value of AAA membership.

The ideal candidate has experience managing credit card acquisition and/or spend campaigns; with experience executing multi-channel marketing campaigns that meet regulatory and brand requirements. We are looking for a strategic thinker that data to make sound business decisions.  This position will be integral in growing new credit card applications; approved accounts; card activation and increasing card spend with high-impact marketing initiatives. This role will work closely with internal teams including Membership, Travel, Digital Marketing, Data Analytics, and Legal/Compliance. Additionally, this role will partner with the issuing bank on product enhancements, promotional offers, and card benefit positioning.

What We Offer:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $76,195-$136,215*

• Annual Bonus + Annual Merit Increase Eligibility

• Hybrid schedule available (3 days on-site weekly)

• Comprehensive health benefits package

• 3+ weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Program & Partner Management:

• Serve as the primary marketing liaison between AAA and the issuing bank partner.
• Collaborate with the bank’s product, compliance, analytics, and marketing teams to develop joint marketing plans.
• Manage co-branded credit card marketing initiatives in alignment with AAA brand standards and partner requirements.
• Coordinate program updates, campaign launches, and marketing calendars across both organizations.

Acquisition & Growth

• Develop and execute strategies to drive new credit card applications among AAA members and non-members.
• Manage acquisition channels including digital marketing, email, branch/retail locations, and member communications.
• Optimize marketing funnels and application experiences to improve approval rates.

• Create lifecycle marketing programs that increase card activation, usage, and retention.
• Develop targeted campaigns leveraging member data and segmentation.
• Promote card benefits tied to AAA services such as travel, roadside assistance, and everyday spending rewards.

Campaign Management, Analytics & Performance

• Track key metrics including application volume, approval rates, activation, spend, and retention.
• Use analytics and testing (A/B, segmentation, etc) to improve marketing performance.
• Deliver regular performance reports and insights to AAA leadership and our bank partner.

• Plan and execute integrated marketing campaigns across digital, paid and AAA owned channels.
• Oversee creative development, messaging, and campaign performance tracking.

Minimum Qualifications:

• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
• 7+ years’ applicable experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing

Knowledge, Skills and Abilities:

• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
• Superior written and oral communication skills
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.  Flexibility to quickly adapt to changes in priorities
• Ability to interact with senior management