Sr. Analyst, Strategic Analytics & Content Optimization

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major organizational strategic initiatives and presentations, provides insights around key strategic brand and audience opportunities, and identifies and builds business cases for potential growth opportunities. This role will work closely with a variety of groups across Peacock, NBC, and Bravo including Marketing, Growth Strategy, and Business Development to turn business and consumer intelligence into tangible business outcomes.

In this role, you will blend strong analytical experience and strategic prowess to power decision-making for high-profile, cross-functional initiatives across the entire organization. The Senior Analyst of Strategic Analytics will delve extensively into 1st and 3rd party datasets to support executive reporting, business performance measurement, customer segmentation, and strategic initiatives focused on driving platform growth and viewer engagement.

The ideal applicant will be highly data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.  

Key Responsibilities

• Query and analyze complex datasets to develop actionable insights that enable decision-making and support initiatives across various teams within NBCU/Peacock
• Collaborate with key stakeholders to identify business needs and translate into analytical projects that reveal impactful and actionable insights
• Apply a range of analytics and data science skillsets (from descriptive analytics to prescriptive analytics) to solve data problems
• Support standard reporting needs, including dashboard development, to provide visibility into the health of the NBCU/Peacock business
• Lead ad hoc analyses to answer critical time-sensitive business questions, identifying areas of strategic opportunity for the business
• Provide proactive longer-term opportunistic business insights and formulate business cases by applying consumer and industry trends to NBCU’s iconic brands, IP, and franchises
• Inform decision-making by visually and verbally synthesizing 1st party and 3rd party data (e.g. Nielsen) into easy-to-consume, impactful storylines for both operational and executive audiences
• Be a member of a high performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the Peacock organization
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, Computer Science, Statistics, Mathematics, Economics, or other relevant quantitative fields
• 2+ years of experience with querying and analyzing large complex data sets, data visualization, and data storytelling. 
• Proficient expertise with analytical and data visualization tools (SQL, BigQuery, Databricks, Python, Tableau, or equivalent tools)
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint 
• Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy. 
• Understanding of entertainment industry trends and how they affect consu