Brand Manager - Pharmacy

Overview

Are you ready for an exciting and rewarding career, working alongside some of the brightest minds in healthcare? Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states. 

This Brand Manager role develops marketing strategies to drive awareness and market capture in our specialty/home delivery pharmacy and the broader multi-site outpatient/retail pharmacy network across the state. The brand manager applies segmentation and voice of customer insights to service adoption with a variety of audiences. This role works directly with the Pharmacy leadership team to develop marketing plans focused on revenue growth while supporting day-to-day marketing and internal communications needs. 

This is a Hybrid role with a required 2 days per week on site at Fairbanks and ISC and 2-3 days per week remote. 

Key Activities

• Develops and implements the system Pharmacy brand plan to reach patient acquisition goals, in partnership with other marketers, pharmacy team members and shared support services. 
• Builds and fosters collaborative partnerships with leaders, stakeholders, marketers, and other partners. 
• Seeks insights through voice of customer research and applies customer segmentation insights to marketing tactics such as CRM. 
• Supports B2B marketing and communication efforts with payors, health plans and other health systems as the brand plan determines. 
• Leads the develop and execution of internal communication strategies among pharmacy team members across multiple locations to support team member engagement goals. 
• Monitors and interprets performance data, along with competitive market data and trends; identifying opportunities and reporting results.

The ideal candidate will be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare for a mission-driven organization.

The marketing and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.

Sound like a match? Take the next step and apply to join the team that is united in leading the way, both today and in the future.

• Bachelors Degree Required. Masters Preferred.
•5-7 years of relevant experience. Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred Experience in a healthcare related industry preferred. Experience with matrix organization and complex work environment Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

• Indiana University Health has nearly 40,000 team members, including more than 3,600 physicians and 1,200 advanced practice providers, and we’re home to the largest nursing network in Indiana with more than 9,000 nursing team members at over 800 sites of care.
• IU Health is ranked No. 1 in Indiana by U.S. News & World Report, Riley Children's Health is ranked among the top children's hospitals in the country by U.S. News & World Report.
• A unique partnership with the Indiana University School of Medicine – one of the nation’s largest medical schools – gives patients access to groundbreaking research and innovative treatments, and it offers team members access to the latest science and the very best training – advancing healthcare for all.
• With 15 hospitals, including seven with Magnet designation and eight with Pathways to Excellence designation, our team members are leading the way through excellence.
• At Indiana University Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as advanced clinical training, leadership development, promotion opportunities and cross training development.
• Indiana University Health is invested in the lives of Hoosiers, leading the transformation of healthcare to make Indiana one of the nation’s healthiest states.