Growth Marketing Analyst

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

What you need to know about the role
We are seeking an intelligent, motivated, and organized Growth Marketing Analyst to play a pivotal role in shaping the future of international cross-border payments. In this role, you will drive growth initiatives by collaborating with internal business development and marketing teams, as well as external strategic partners, to expand our footprint in key global markets.

Meet our team
The Xoom Growth & Sales Enablement Associate is a critical addition to support our expansion, optimize our marketing strategies, and enhance performance tracking. This role will play a direct role in increasing customer acquisition, strengthening partner relationships, and ensuring the success of our co-marketing efforts.

Job Description:

Your way to impact 

• Assist in the development and execution of partner activation strategies to drive awareness and usage of Xoom.

• Help identify scalable activation opportunities to maximize program reach and improve performance. 

• Track and measure activation program results, analyze data for insights, and support reporting to key business stakeholders.

Your day-to-day 

In your day-to-day role you will 

• Manage and support social media campaigns to improve Xoom’s reach and engagement with potential customers. 

• Track and analyze campaign performance to identify opportunities for optimization and increased effectiveness. 

• Work closely with remittance partners to execute and enhance co-marketing campaigns that drive new customer acquisition. 

• Assist in shaping lifecycle strategy, focusing on activation, engagement, and churn reduction through targeted messaging and incentives. 

• Support the team by developing and maintaining sales materials, content, and resources (i.e. pitch decks, sales collateral, webinars, case studies, training documents). 

• Assist in managing the sales enablement communication process, ensuring clear objectives, activation opportunities, schedules, deliverables, and cost estimates. 

• Gather and implement feedback to con