Marketing Program Manager, Wealth Management

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

Our client, a global financial services institution, is seeking a Marketing Program Manager to support a high-performing Wealth Management marketing organization.  This team is responsible for delivering integrated marketing initiatives across a portfolio of client segments and financial products.

This role is ideal for a senior-level program manager who thrives in complex, highly regulated environments and brings a strong combination of marketing domain knowledge, governance expertise, and cross-functional leadership.  You will play a critical role in driving execution, establishing structure, and ensuring alignment across multiple concurrent marketing initiatives.

The Details:

• Location: Remote within the U.S.
• Duration: 12-month consulting role with potential for extension (must be able to work on Blend’s W2 without requiring employer sponsorship either now or in the future)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

What you’ll do:

The Program Manager will serve as a central driver of execution and governance across a portfolio of strategic marketing initiatives.  This role will partner closely with marketing leaders, strategy teams, and cross-functional stakeholders to ensure programs are delivered on time, within scope, and aligned to business objectives.

This is a highly visible role requiring strong organizational discipline, stakeholder management, and the ability to build and enforce governance frameworks in a matrixed environment.

Program Governance & Structure

• Establish and maintain program governance frameworks, including project charters, RACI matrices, decision logs, and escalation protocols.
• Ensure consistent oversight and alignment across multiple marketing workstreams.
• Drive accountability across stakeholders without direct authority.

Roadmap & Execution Management

• Develop and manage integrated marketing roadmaps, including timelines, milestones, dependencies, and deliverables.
• Track progress against strategic priorities to ensure on-time, on-budget delivery.
• Identify risks, issues, and blockers, and proactively implement mitigation strategies.

Cross-Functional Coordination

• Partner with marketing managers, strategy leads, and execution teams to ensure seamless delivery across initiatives.
• Coordinate workflows across business, creative, legal, compliance, and operational teams.
• Manage approval processes and ensure all deliverables meet required standards and checkpoints.

Program Operations & Administration

• Lead day-to-day program management activities, including scheduling and facilitating meetings, capturing action items, and tracking follow-ups.
• Maintain detailed documentation to ensure transparency, accountability, and audit readiness.

Stakeholder Communication & Reporting

• Deliver regular status updates and executive-level reporting, including progress summaries, risks, and key decisions.
• Communicate effectively across all levels of the organization, including senior leadership.
• Ensure alignment across stakeholders in a highly matrixed environment.

Qualifications

Education & Experience

• Bachelor’s degree required; advanced degree preferred.
• 8+ years of experience in program or project management within complex, enterprise environments.
• Proven experience managing multiple large-scale, cross-functional initiatives simultaneously.
• Prior experience supporting marketing organizations or campaign delivery teams.
• Background in financial services or wealth management

Technical & Functional Skills

• Deep expertise in program governance, process design, and execution management.
• Strong understanding of marketing campaign lifecycles, approval workflows, and go-to-market e