Director of Content Strategy – Global Digital & Performance Marketing

Director of Content Strategy – Global Digital & Performance Marketing

We are seeking a dynamic and innovative individual to join our team to build a content strategy program including refinements in process, taxonomy, operations, and content development. This role is pivotal in driving our brand's industry influence, shaping our positioning, amplifying our expertise and brand, and driving engagement through compelling content and strategic initiatives. The successful candidate in this role ensures that all content aligns with brand messaging, audience needs, and business goals.

Reporting Relationships:

• Reports to Global Head of Digital & Performance Marketing

Direct Reports:

• Yes

Location:

• Remote - US

Languages:

• Must be proficient in English

In this role you can expect to

Key Accountabilities

Refining Development of Content:

• Develop Content Frameworks: Creating templates, style guides, and content governance processes that ensure consistency and quality across platforms.
• Data-Driven Iteration: Using analytics and audience insights to identify which content types, formats, and messages resonate most, then refining development plans to focus on those.
• Cross-Channel Alignment: Ensuring that content efforts across different channels (social, web, email, etc.) are cohesive, delivering a unified message to users.
• Optimizing Content Workflow: Partner with the web content editing team to streamline how content is created, reviewed, and published, making the process more efficient for writers, designers, and content producers.

Content Planning & Development:

• Oversee the creation of high-impact, insightful content, including articles, whitepapers, reports, blog posts, videos, web pages, and other media formats to increase organic acquisition and showcase the company's expertise and forward-thinking approach.
• Leverage audience personas, buyer insights, and other data to develop deep understanding of customers and prospects and most resonant content to drive action.
• Create narratives for personas and ideal customer profile across the buying stages and build compelling content to drive customer engagement.

Content & SEO Strategy

• Define the content themes and pillars LHH should be known for by identifying broad content themes, key topics, and narratives that align with LHH’s brand, values, and customer needs.
• Devise, implement, and iterate a comprehensive content and website SEO strategy aligned with LHH's vision, identifying key areas of expertise and opportunities for influence within the industry.
• Partner closely with digital & web strategy team on SEO implementation and web content enhancements that support LHH’s content themes.

Research:

• Conduct research internally and externally (e.g., SMEs, surveys) to use in content creation and development of keyword targets.
• Manage external research providers to ensure reliable and high-quality output.
• Stay current on emerging technologies and platforms to identify new opportunities for content distribution.

Collaboration:

• Work closely with cross-functional teams including marketing, product, sales, and subject matter experts within the GBUs to gather insights, develop content ideas, and ensure alignment with business objectives.
• Collaborate with communications and Thought Leadership to build relationships with industry influencers, and key stakeholders to expand the company's content footprint through speaking engagements, interviews, and other public appearances.

Podcast Management & Content Marketing:

• Manage the LHH-sponsored podcast Talk Talent to Me, mar