Director, Demand Generation

Crisp is the leading collaborative commerce platform that connects CPG brands to real-time sales and inventory data from 40+ retailers and distributors. We serve 7,000+ brands representing over $2.5T in retail sales across 250K+ stores, working with industry leaders like J.M. Smucker, Nestlé, and KraftHeinz. Following our recent $17M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

About the Role

Join Crisp as our Director of Demand Generation and lead the strategic transformation of our go-to-market engine. You'll spearhead our evolution from traditional inbound marketing to account-based GTM, driving qualified pipeline generation across our expanding product portfolio and newly acquired international markets.

This is a high-impact leadership role where you'll build and execute our comprehensive demand generation strategy, manage a growing team of marketing specialists, and partner directly with Sales, Revenue Operations, and executive leadership to accelerate our path to market leadership in retail data collaboration.

Strategic Context & Opportunity

Market Opportunity: The global supply chain represents $15T+ in annual goods flow, with CPG brands increasingly demanding real-time data visibility to optimize operations and reduce the 30%+ food waste caused by supply-demand mismatches.

Growth Stage: Post-Series B company with proven product-market fit, aggressive acquisition strategy, and expanding international presence requiring sophisticated demand generation across multiple ICPs and market segments.

GTM Transformation: Lead our strategic shift to account-based GTM leveraging advanced intent signals, personalized campaigns, and integrated sales-marketing workflows to drive efficient growth at scale.

What You'll Do

Strategic Leadership & Vision

• GTM strategy development: Design and execute our evolution to account-based orchestration across our total addressable market
• Revenue planning and forecasting: Partner with Sales and Revenue Operations to establish pipeline targets, forecast marketing contribution, and optimize our sales and marketing investment allocation
• Market expansion strategy: Develop demand generation approaches for new markets (UK/EU expansion via acquisitions), new product lines (food service, AI analytics), and emerging customer segments
• Team building and leadership: Build a world-class demand generation team including ABM Manager and additional specialists as we scale

Account-Based Orchestration Implementation

• Signal-based campaign development: Architect comprehensive workflows leveraging first-party (product usage, website behavior), second-party (partner data), and third-party intent signals to drive personalized outreach at scale
• Account research and tiering: Implement systematic TAM mapping and account scoring methodologies that support our tier-based engagement strategies across enterprise and mid-market segments
• Cross-channel orchestration: Design integrated campaigns across email, LinkedIn, paid media, events, and direct sales outreach that create cohesive account experiences throughout the buying journey
• Performance optimization: Continuously refine our account-based approach using advanced attribution modeling, engagement analytics, and sales feedback loops

Integrated Demand Generation Programs

• Event and field marketing: Partner with our Events Manager to design comprehensive event strategies that generate qualified pipeline through conferences, industry events, customer roundtables, and executive briefings
• Digital marketing excellence: Oversee paid media, SEO, and conversion optimization to drive qualified inbound leads and support account-based campaigns

Revenue Operations Par